CJ ENM's Mnet Plus is expanding its presence as a global K-pop content platform, backed by strong support from Gen Z users worldwide.
According to CJ ENM on the 19th, cumulative subscribers to the Mnet Plus platform have reached approximately 45 million, with average monthly active users (MAU) more than doubling year-over-year. Content views increased more than sixfold and live viewership more than quadrupled compared to the previous year. Analysts attribute these gains to diversified content offerings and a clear "platform lock-in" effect driven by Mnet Plus's unique "fan-teractive" experiences.
The synergy between Mnet Plus and flagship music program "M Countdown" has driven strong inflows of global fans. Moving beyond simple pre-voting for chart rankings, the platform has significantly increased user engagement time by diversifying fan-teractive content, including "Weekly M Countdown PICK" and "Monthly M Countdown PICK," where fans select the best performances. This momentum has extended to the Mnet Plus original "Introducing My Waiting Room Friends," a spinoff of the main broadcast.
Both average daily active users (DAU) and voting participants for "M Countdown" more than doubled this year compared to the same period last year. As global live viewing regions expand, the United States has entered the top 10 countries, proving the platform is the hottest digital playground for K-pop fandoms worldwide, including North America.
Mnet Plus is also rapidly expanding its male user base. The platform offers diverse content streamed free globally, extending beyond artist-focused programming to include popular Mnet shows. "Show Me the Money 12," currently airing on Mnet, shows "high-engagement viewing patterns," with users from 157 regions—including Korea, Thailand, China, Indonesia, Japan, and Taiwan—watching an average of 60 minutes without leaving. Notably, approximately 32% of new subscribers are male users in their teens and twenties, confirming a new growth driver for the platform.
User traffic for global projects is also significant. For the Japan-based project "PRODUCE 101 JAPAN THE GIRLS SEASON 2," fans from 152 regions participated in pre-voting (101PASS) even before the official broadcast began. Voting participation from North America, including the United States, reached double-digit percentages alongside Korea and China, showing even distribution across regions. The "101DAY" pre-event live broadcast also drew viewers from 106 regions worldwide, reaffirming Mnet Plus as a hub for real-time global content enjoyment and interaction.
A Mnet Plus official said, "It seems users have discovered the fun of fan-teractive content unique to Mnet Plus." The official added, "We will work to expand diverse content and strengthen PC web viewing so users can more easily immerse themselves and enjoy Mnet Plus, becoming part of daily life for global Gen Z and all users."
