Kakao Entertainment has deleted 1 billion illegally distributed content items globally over four years and one month since launching its anti-piracy team "P.CoK" (Protect Contents of Kakao).
The company announced on the 11th that it published its 8th Anti-Piracy Response White Paper covering P.CoK's achievements in the second half of last year (July-December). The white paper includes detailed strategies for the anti-piracy protocol independently developed by P.CoK and interviews with experts from global copyright organizations.
From P.CoK's official launch in November 2021 through December last year, the total number of illegally distributed webtoons, web novels, and other global content deleted exceeded 1 billion items. Assuming 10,000 deletions per day, this would take approximately 274 years to achieve—the highest record among anti-piracy efforts in Korea's content industry to date.
The company also unveiled for the first time detailed strategies that advance its proprietary anti-piracy protocol "TTT" (Targeting, Tracing, Takedown). The strategy consists of Fast Track and Deep Research. Fast Track targets small-scale piracy groups by sending warning letters, aiming for rapid blocking within a minimum of 2 hours to a maximum of one day. Deep Research tracks large-scale groups over one week to two months, ultimately achieving fundamental blocking through legal action based on evidence collection and in-depth analysis.
Through Deep Research, the team identified the operator of "C," a major global piracy site with 120 million monthly visits. Building on international cooperation through the Ministry of Culture, Sports and Tourism's special judicial police, the company successfully shut down the site in September last year.
Kakao Entertainment publishes its Anti-Piracy Response White Paper biannually, sharing systematic anti-piracy strategies with the industry. Lee Ho-jun, Chief Legal Officer overseeing Kakao Entertainment's anti-piracy activities, said, "Kakao Entertainment's anti-piracy team will continue to lead in advancing the domestic content industry's anti-piracy capabilities while actively collaborating with relevant agencies and global organizations to protect the content ecosystem."
