Seoul Economic Daily - Korea Business News, Stock Market, Finance & Economy

President Lee Orders Full Resource Mobilization for Daejeon Factory Fire

President Lee Jae-myung said on the 20th regarding the factory fire that broke out in Daedeok-gu, Daejeon, "I have ordered the immediate full mobilization of all available equipment and personnel for incident response and rescue operations." President Lee stated through Facebook on this day, "We are currently dedicating all efforts to fire suppression and rescue activities." He continued, "Ministers from relevant ministries including the Ministry of the Interior and Safety, Ministry of Health and Welfare, and Ministry of Employment and Labor are directing the situation, and the Prime Minister will soon arrive at the scene to review response efforts with local government and prepare additional measures." President Lee said, "Along with fire suppression, we will thoroughly assess the dama

BTS Comeback Show Sparks Class Boycott Plot at Indian Academy

An Indian tutoring academy has issued a stern warning against student absences ahead of BTS's full-group reunion concert, as the K-pop phenomenon's return ripples from Seoul's Gwanghwamun Square to fans worldwide. The academy posted on social media that March 21 remains a regular class day after discovering students had been spreading false information about a cancellation. "We have learned that students are planning a mass absence to watch the BTS live concert streaming on Netflix," the notice stated. "Strict measures will be taken against absences without legitimate reasons." The concert runs from 8 p.m. to 9 p.m. Korean time on March 21, which falls between 4:30 p.m. and 5:30 p.m. in India—directly overlapping with academy class hours. Seoul authorities announced extensive traffic co

Goyang Mayoral Candidate Proposes Merger with Paju to Create Northern Gyeonggi Hub

"Goyang needs a business-minded mayor, not an administrator, to break free from overlapping regulations. Merging with Paju to create a regional development strategy and emerge as northern Gyeonggi Province's central city is one solution." Oh Jun-hwan, preliminary candidate for Goyang mayor, made these remarks in an interview with Seoul Economic Daily on the 20th, stating that "a Goyang-Paju integrated city could be the key to unlocking the shackles of the Seoul Metropolitan Area Readjustment Planning Act." He was eliminated in the People Power Party's Goyang mayoral primary but filed an appeal with the party the same day. "This was an incomprehensible decision that completely ignored public sentiment and poll results," Oh said, explaining his appeal. "I determined there were significant

Major Fire at Daejeon Auto Parts Factory Injures 55, 14 Missing

A major fire broke out at an automobile parts manufacturing plant in Daedeok-gu, Daejeon, injuring more than 50 people. According to fire authorities on the 20th, the blaze started at approximately 1:47 p.m. at an auto parts factory located in Munpyeong-dong, Daedeok-gu. As of 4:30 p.m., confirmed casualties totaled 55 people, including 24 seriously injured and 31 with minor injuries. Of the 170 workers present at the factory during the fire, 156 have been accounted for, while 14 remain uncontactable. Most injuries resulted from toxic gas inhalation or falls during building evacuation. The injured were transported to regional hospitals including Chungnam National University Hospital and Eulji University Hospital. Twenty people with minor injuries were discharged after receiving individua

Democratic Seoul Mayor Candidates Target Frontrunner Jung Over Corporate Ties

Democratic Party of Korea preliminary candidates for Seoul mayor intensified their attacks on former Seongdong District Chief Jung Won-oh during the second joint debate on the 20th. Rep. Park Joo-min raised questions about sponsorship from Deutsche Motors, while Rep. Kim Young-bae highlighted deficiencies in Jung's real estate policies. At the debate held at JTBC, Park pointed out that "a photo emerged of [Jung] attending a golf tournament sponsored by Deutsche Motors on May 30 last year, which was an early voting day for the presidential election." "That was the last day of early voting in the election where candidate Lee Jae-myung was running for president," Park said. "I believe he severely lacks either the moral sensitivity or political judgment required of an elected Democratic Part

ECB May Raise Rates as Middle East War Fuels Inflation Pressure

The European Central Bank may raise interest rates as early as next month if inflationary pressure from the Middle East conflict intensifies, according to market observers. Joachim Nagel, Bundesbank President and ECB Governing Council member, said in an interview with Bloomberg on the 20th (local time), "Given the current situation, there is a possibility that the medium-term inflation outlook will deteriorate and inflation expectations will continue to rise." He added, "This means a more restrictive monetary policy stance is needed." Nagel suggested rate hike discussions could take place at the November 29-30 meeting, stating, "More reliable data will be available by the next policy meeting in six weeks." François Villeroy de Galhau, Governor of the Bank of France, also told financial

BTS Concert Eve Sparks Shopping Frenzy as Merchandise Sells Out

Retail industry is heating up amid surging demand for BTS merchandise as the K-pop group's Gwanghwamun concert approaches. Global ARMY members—BTS's fan club—are preparing for the show by stocking up on light sticks and various goods, causing shortages at duty-free shops and driving up activity in secondhand markets. Department stores and other retailers are scrambling to capture foreign customers, anticipating the BTS boom will continue for some time. According to retail industry sources on the 20th, sales of BTS-related merchandise at Shinsegae Duty Free's K-pop specialty store "K-Wave Zone" surged 190% from March 11-17 compared to the previous week. Some items, including BTS keyrings and puzzles, sold out the day before. K-Wave Zone is a K-pop merchandise store that Shinsegae Duty Free has operated since January. As the concert date nears, the influx of overseas fans has driven up demand for related products. Rare merchandise unavailable through official channels is trading actively on secondhand platforms. According to local community app Karrot, average transaction volume for BTS light sticks called "ARMY Bombs" jumped 186% over the past three months compared to the previous three-month period. Search volume also rose 161% during the same period, reflecting heightened interest. Photo card transactions and searches increased 40% and 162%, respectively. Secondhand marketplace Bungaejangter also saw BTS merchandise-related searches surge 115% this year compared to the previous month, showing explosive demand growth. Notably, an unreleased Polaroid photo of BTS member Jungkook was listed at 5.3 million won, while a rare photo card of V appeared at around 800,000 won. The spillover effects from the BTS concert are spreading across the retail sector. Lotte Duty Free's Myeongdong flagship store saw foreign individual tourist sales rise 26% from March 11-17 compared to the previous week. The number of purchasing customers also increased 17% during the same period. Hyundai Duty Free's Incheon Airport and Trade Center locations recorded 29% higher sales and 21% more customers. The gains are attributed to overseas ARMY members arriving early before the concert and visiting duty-free shops first. As the Gwanghwamun concert approaches, retailers are ramping up promotional activities to a peak. Lotte Department Store is decorating its main store and Avenuel luxury wing with spectacular "Welcome Light" illuminations on exterior walls from the 20th through the 22nd, transforming the commercial district into a BTS theme zone. With foreign customer sales jumping 75% in the past week compared to the previous week, Lotte Department Store decided to extend the Welcome Light display by one hour on concert day. Hyundai Department Store plans to convert the first-floor pop-up zone at Hyundai Outlets Dongdaemun into a "K-pop Comeback Festa," anticipating an influx of foreign customers. The pop-up store, running until the 26th, will sell various K-pop merchandise including BTS's new album. Some companies are preparing for the long haul through April. After the free Gwanghwamun concert on the 21st, additional performances are scheduled at Goyang Stadium in Gyeonggi Province in April. Shinsegae Department Store is operating a pop-up store at its main store's "Heritage Museum" through April 12 as the only domestic retailer with an official Hybe collaboration. A retail industry official said, "BTS has dramatically increased foreign tourist numbers, creating unprecedented consumption effects. Sales growth is evident across the entire retail industry regardless of format."...

finance | Published 2026.03.20. 07:00:05 | By Lee Yong-sung

Samchundang Pharma Surpasses EcoPro as KOSDAQ's Top Stock

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Samchundang Pharmaceutical (000250) has overtaken EcoPro (086520) to claim the top market capitalization spot on KOSDAQ. This marks the first time Samchundang Pharma has held the number one position on the tech-heavy index. According to the Korea Exchange on the 20th, Samchundang Pharma was trading at 936,500 won, up 141,500 won (17.80%) from the previous trading day. The stock reached as high as 955,000 won during the session before paring some gains. The pharmaceutical company hit a 52-week high as shares surged, with market capitalization exceeding 21 trillion won. In the morning session, the stock surpassed Alteogen (196170) to rank second on KOSDAQ, then overtook EcoPro in the afternoon to become the index's leading stock. Securities analysts continue to give positive assessments of Samchundang Pharma's technology. The company announced the previous day that it had completed submission of an Investigational New Drug (IND) application for Phase 1/2 clinical trials of its oral insulin in Europe. The trial will compare the glucose control efficacy, bioavailability, and food effects of oral insulin (SCD0503) against subcutaneous insulin in Type 1 diabetes patients. Wi Hae-ju, a researcher at Korea Investment & Securities, noted in a report: "Type 1 patients lack endogenous insulin, making it easier to measure the glucose control effects of external insulin, but the absence of internal homeostasis systems creates significant hypoglycemia risk from the drug." Wi added: "The test insulin must have clear pharmacokinetics to complete clinical trials without adverse reactions." "Samchundang Pharma is estimated to have confirmed a certain degree of success potential in patients through separate pilot clinical trials," Wi pointed out. "Clinical results should be available by year-end. If successful, the company would move closer to developing the world's first oral insulin and could gain attention as a market game-changer." Wi further stated: "The U.S. contract for an oral Wegovy generic incorporating S-PASS (a platform technology converting injectables to oral formulations) is proceeding on track." The analyst added: "Interest in Samchundang Pharma remains inevitably high despite external uncertainties, as promised catalysts are being realized without setbacks."...

Published 2026.03.20. 13:29:40

Korea Launches Task Force to Counter US Section 301 Trade Probe

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The Korean government has activated a joint public-private response team to address the United States' initiation of a Section 301 trade investigation. The plan is to prepare in advance should the scope of the US investigation expand to areas such as digital trade. Yeo Han-koo, Minister for Trade at the Ministry of Trade, Industry and Energy, convened the 55th Trade Promotion Committee and the US Section 301 Public-Private Joint Task Force meeting in Seoul on the 20th to discuss response measures. The meeting brought together not only relevant government ministries but also major economic organizations and representatives from key industries including semiconductors, automobiles, machinery, steel, shipbuilding, and chemicals. "This Section 301 investigation appears to be primarily aimed at restoring reciprocal tariffs from existing trade agreements," Minister Yeo said. "However, we cannot rule out the possibility of additional Section 301 investigations in other areas such as digital trade, so relevant ministries must remain vigilant and respond in close coordination." Following the US Supreme Court ruling that reciprocal tariffs based on the International Emergency Economic Powers Act (IEEPA) were unlawful, the Trump administration immediately invoked Section 301 of the Trade Act to launch investigations against Korea and other countries. A government official explained, "Under Section 301 of the Trade Act, the US president has broad authority to impose tariffs after going through certain investigation procedures. This appears to be a tool to restore reciprocal tariffs previously agreed with various countries." Accordingly, the joint public-private task force launched on this day plans to focus its efforts on developing response arguments and establishing public hearing strategies by the July 15 deadline for submitting written comments in response to the US Section 301 investigation. "Going forward, the government will continue its efforts to minimize uncertainty for our economy and businesses under the principles of maintaining a balance of interests under the Korea-US tariff agreement and securing treatment no less favorable than that of major countries," Minister Yeo emphasized. Non-tariff barriers will be addressed through the Korea-US Free Trade Agreement Joint Committee. This follows an agreement reached during last year's Korea-US tariff negotiations to further discuss non-tariff barrier issues at the FTA Joint Committee. According to the Ministry of Trade, Industry and Energy, the timing of the Korea-US FTA Joint Committee meeting is still being coordinated....

Published 2026.03.20. 15:08:44

BTS Concert Eve Sparks Shopping Frenzy as Merchandise Sells Out

finance | Published 2026.03.20. 07:00:05 | By Lee Yong-sung

Samchundang Pharma Surpasses EcoPro as KOSDAQ's Top Stock

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Published 2026.03.20. 13:29:40

Korea Launches Task Force to Counter US Section 301 Trade Probe

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Published 2026.03.20. 15:08:44

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Start your day with essential insights on South Korea's economy. Our expert analysts break down the latest market movements, corporate earnings, policy changes, and industry developments that shape Asia's fourth-largest economy.

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South Korea Warns of Economic Downside Risks for First Time in 8 Months

The South Korean government has officially cited "downside risks to the economy" for the first time in eight months in its monthly economic assessment report. While the economic recovery trend that began in the second half of last year continues, uncertainty has grown due to factors including the U.S.-Iran conflict. "The economic recovery is continuing, driven by improving domestic demand including consumption and strong semiconductor-led exports," Cho Sung-joong, Director of Economic Analysis at the Ministry of Finance and Economy, said at a briefing on the March edition of the "Green Book" monthly economic report on the 20th. "However, there are concerns about rising inflation, increased burden on households, and growing downside risks to the economy due to rising international oil pric

Published 2026.03.20. 20:01:49

BTS Pop-Up Store Draws Global Fans Spending Big on Comeback Goods

"I'm so happy BTS is back. I bought over 2 million won worth of goods today, including requests from friends." On the morning of the 20th at the 4th floor of Shinsegae Department Store's main branch in Jung-gu, Seoul, a 35-year-old Filipino fan identified as A emerged from the newly opened BTS merchandise store carrying five heavy shopping bags. "I had to call a friend because I couldn't carry everything alone," she said with a smile. "Since BTS is back after so long, I won't hold back on spending." The pop-up store "BTS POP-UP: ARIRANG," celebrating BTS's first new album in approximately three years and nine months, drew massive crowds with long lines forming from opening day. This marks the retail industry's first exclusive pop-up collaboration between Shinsegae Department Store and HY

Published 2026.03.20. 18:57:27

Ethylene Supply Crisis Looms as Petrochemical Inventories Near Depletion

A supply chain crisis for ethylene—dubbed "the rice of industry"—has put South Korea's entire industrial sector on emergency alert. The blockade of the Strait of Hormuz following the U.S.-Iran war has cut off naphtha supplies, sparking fears that petrochemical companies' ethylene inventories will run dry by month's end. The concern has spread beyond refining and petrochemical industries to all related sectors. According to industry sources on the 20th, Vice Minister of Trade, Industry and Energy Moon Shin-hak said in a radio broadcast that "the government can impose export restrictions on naphtha under the Petroleum Business Act." The government had previously designated naphtha as an economic security item on a temporary basis and announced measures including securing alternative import

Published 2026.03.20. 17:52:57

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Budget Minister Nominee Says Oil Price Cap Losses Hard to Estimate

Park Hong-geun, nominee for Minister of Strategy and Finance, stated ahead of his National Assembly confirmation hearing that "a supplementary budget well-targeted at vulnerable sectors needs to be pursued." In his written responses to questions submitted to the National Assembly's Strategy and Finance Committee on the 20th, Park emphasized that "major research institutions have also assessed that a supplementary budget for vulnerable sectors would actually contribute to macroeconomic, financial, and foreign exchange market stability." Regarding specific supplementary budget projects, he added that the budget should reflect support for logistics and fuel cost relief in response to high oil prices, livelihood stabilization for struggling low-income households, small business owners, and f

Published 2026.03.20. 20:00:38

IMF Deputy Chief Warns of Inflation Risk If Middle East Crisis Persists

Dan Katz, First Deputy Managing Director of the International Monetary Fund (IMF), met with Deputy Prime Minister and Minister of Finance and Economy Koo Yoon-cheol and warned of inflation concerns should the Middle East crisis become prolonged. According to the Ministry of Finance and Economy on the 20th, Katz said during a meeting with Deputy Prime Minister Koo at the Seoul Government Complex on the 19th, "Energy prices and financial market volatility have expanded due to the recent Middle East situation, raising downside risks to the global economy." He added, "If the situation becomes prolonged, there are concerns it could negatively affect the global economy's growth trajectory and inflation." Katz indicated that the IMF plans to closely monitor related developments and reflect them

Published 2026.03.20. 19:58:30

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Hyosung Heavy Industries Targets U.S. Market with New Gas Circuit Breaker

Hyosung Heavy Industries (298040) has successfully developed a gas circuit breaker (GCB) for U.S. export featuring spring-operated mechanism technology. The company announced on the 20th that it has completed development of a 362kV GCB with spring-operated mechanism and passed IEEE standard certification testing. GCBs are critical safety equipment that manage power grid loads for stable operation and rapidly cut off current during abnormalities to prevent blackouts and equipment damage. Hyosung Heavy Industries became the first Korean power equipment manufacturer to apply spring-operated mechanism technology to its newly developed 362kV GCB. The system operates on one-fifth the energy of conventional pneumatic mechanisms, significantly reducing noise while improving quality reliability.

Published 2026.03.20. 17:45:56

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Seoul Economic Daily Reaches Finals in 3 Categories at Global Media Innovation Awards

Seoul Economic Daily has been named a finalist in three categories at the 2026 Digital Media Awards (DMA) hosted by the World Association of News Publishers (WAN-IFRA). WAN-IFRA announced the finalist list on its official website on the 20th. The selected categories are Best AI-driven News Product (AI LINK), Best Newsletter (AI PRISM), and Most Innovative Digital Product (AI NOVA). Seoul Economic Daily is the only Korean media outlet among all finalists in this competition. The competition spans 12 categories with six regions (APAC, Europe, Americas, Africa, South Asia, Middle East) competing on a single platform. Previously, submissions and judging were separated by region, but starting in 2026, operations have been unified. From 78 countries, 811 entries were submitted, with 278 (34%)

Published 2026.03.20. 20:52:46

Seoul Economic Daily's AI Newsletter Challenges FT's 1.6M-Subscriber Empire

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Seoul Economic Daily's AI Tool Reaches Global Innovation Award Finals

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Seoul Economic Daily's AI LINK Reaches Global Media Award Finals

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President Lee Orders Full Resource Mobilization for Daejeon Factory Fire

Published 2026.03.20. 22:03:46

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BTS Comeback Show Sparks Class Boycott Plot at Indian Academy

Published 2026.03.20. 21:56:21

Goyang Mayoral Candidate Proposes Merger with Paju to Create Northern Gyeonggi Hub

Published 2026.03.20. 21:34:45

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Samchunri Takes Day-One Lead at Women's Golf Team Championship

Samchunri Golf Team claimed the top spot on the leaderboard on the opening day of Korea's only women's professional golf team championship. The Samchunri duo of Kim Min-ju and Choi Ga-bin fired a bogey-free 6-under-par 66 with six birdies in the first round of the Carma-D'Ocean Cup Golf Team Championship with ANEW GOLF at D'Ocean Country Club (par 72) in Yeosu, South Jeolla Province, on Sunday. They hold a three-stroke lead over SBI Savings Bank's Kang Min-jin and Cho Hye-ji 2, who sit in second place at 3-under. Now in its fifth year since launching in 2022, the tournament is Korea's only women's golf team competition and serves as a preseason event held just before the KLPGA Tour's domestic season opener. Ten teams compete over three rounds with no cut, and the team with the lowest com

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KBL's First Non-Elite Player Jung Sung-jo Signs with Key Player Agency

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Park Hyun-kyung Takes Solo Lead with Stunning 167-Yard Eagle Shot at Japan's V-Point×SMBC Ladies

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Korea Pro Park Golf Association Partners with Five Organizations to Build Industry Ecosystem

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Korean Women Golfers Dominate with Eagles at Fortinet Founders Cup

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First Lady Kim's Hanbok Diplomacy Puts Traditional Korean Dress on World Stage

In an era where BTS's comeback performance of "Arirang" at Gyeongbokgung Palace streams live to viewers in 190 countries via Netflix, the saying "what is most Korean is most global" has become reality. Hanbok, Korea's traditional attire, has emerged as the pinnacle of fashion amid the global spread of K-culture. On March 16, when the animated film "K-Pop Demon Hunters" won Best Animated Feature and Best Original Song at the 98th Academy Awards in Los Angeles, dancers in hanbok opened the celebratory performance of the theme song "Golden." Men dressed in traditional gat hats and dopo robes—the live-action version of the film's "Lion Boys"—drew attention as cameras captured famous actors waving light sticks in the audience. The following day, the special exhibition "Dancing, Dreaming, Enli

Published 2026.03.20. 20:45:42

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ECB May Raise Rates as Middle East War Fuels Inflation Pressure

Published 2026.03.20. 21:02:13

Japan's Takaichi Deflects Troop Request, Soothes Trump with $76B Investment

Japanese Prime Minister Sanae Takaichi became the first leader to meet U.S. President Donald Trump face-to-face after Washington requested warship deployments to the Strait of Hormuz. She avoided giving a definitive answer, instead focusing on diplomatic support and a massive 110 trillion won ($76 billion) energy investment to appease the U.S. president. From the moment Takaichi arrived at the White House on May 19, she employed calculated gestures and carefully measured words. When Trump extended his hand for a handshake upon her arrival, she embraced him instead. During opening remarks, she declared that "Iran's nuclear weapons development must never be allowed" and that "Donald is the only person who can bring peace and prosperity to the world." According to Asahi Shimbun, a Japanese

Published 2026.03.20. 17:58:43

South Korea Warns of Economic Downside Risks for First Time in 8 Months

Published 2026.03.20. 20:01:49

BTS Returns With Korean-Rooted Album 'ARIRANG' After 4-Year Hiatus

"Coming back and showing ourselves as we truly are ultimately means starting from our roots. We believe those roots were solid enough to make us who we are today." BTS made this statement on the 20th regarding their fifth studio album 'ARIRANG,' which prominently features Korean cultural elements. BigHit Music released a Q&A with the members, detailing the album and future activity plans. The new album, their first in three years and nine months, contains 14 tracks including the title song 'SWIM.' Regarding the album's message, Suga said, "We thought deeply about what makes us most authentically ourselves," adding, "Rather than some grand message, we focused on 'us' as we are." The members explained that Korean cultural elements naturally permeated the album through the process of showi

Published 2026.03.20. 20:01:24

Democratic Party Narrows Jeonnam-Gwangju Mayor Race to Five Candidates

The Democratic Party of Korea narrowed its candidate field for the June 3 local election's Jeonnam-Gwangju Integrated Special City mayor race to five through a preliminary primary on Tuesday. Soh Byung-hoon, chairman of the party's election management committee, announced at a briefing held at the central party headquarters in Yeouido that Kim Young-rok, Kang Gi-jeong, Joo Cheol-hyun, Shin Jeong-hoon, and Min Hyung-bae advanced to the main primary. Rep. Jeong Jun-ho, who ran as preliminary candidate No. 3, failed to advance. The preliminary primary was conducted through a poll of 100% party members with voting rights, eliminating the lowest-ranked candidate. The main primary to determine the final candidate is scheduled for March 3-5.

Published 2026.03.20. 20:01:00

Budget Minister Nominee Says Oil Price Cap Losses Hard to Estimate

Published 2026.03.20. 20:00:38

BTS Returns With 'Arirang' Album, Gwanghwamun Set to Become K-Pop Mecca

"The essence of well-made K-pop that infuses Korea's unique excitement and culture while evolving into a global genre." This is the assessment of BTS's fifth full-length album "ARIRANG," released at 1 p.m. on the 20th—their first complete group album in three years and nine months. After a portion of the title track "SWIM" was revealed on the 19th through BTS's official YouTube and other channels, global attention focused on what emotions and genres the "ARIRANG" album would contain. The now-unveiled "ARIRANG" is being hailed as the first chapter opening "BTS 2.0 era," embodying the current BTS identity and various genres into the "BTS" sound. The album contains 14 new tracks including the title song "SWIM." The seven members held songwriting sessions in Los Angeles last summer, with sta

Published 2026.03.20. 19:59:45

IMF Deputy Chief Warns of Inflation Risk If Middle East Crisis Persists

Published 2026.03.20. 19:58:30

Seoul Economic Daily's AI LINK Reaches Global Media Award Finals

Seoul Economic Daily's AI journalism ecosystem "AI LINK (Let News Flow)" has been named a finalist in the "Best AI-driven News Product" category at the 2026 Digital Media Awards (DMA) hosted by the World Association of News Publishers (WAN-IFRA). The recognition acknowledges AI LINK's innovative and ethical implementation of AI in journalism. This year's DMA features competition across 12 categories among six regions—APAC, Europe, Americas, Africa, South Asia, and the Middle East—on a single platform. A total of 811 entries were submitted from 78 countries, with 278 (34%) advancing to the finals. In the "Best AI-driven News Product" category, 20 projects from 16 countries reached the finals. This marks the first time a Korean media organization has been named a finalist in the AI category

Published 2026.03.20. 19:29:20

Samchunri Takes Day-One Lead at Women's Golf Team Championship

Published 2026.03.20. 19:20:38

BTS Pop-Up Store Draws Global Fans Spending Big on Comeback Goods

Published 2026.03.20. 18:57:27

KBL's First Non-Elite Player Jung Sung-jo Signs with Key Player Agency

Jung Sung-jo, the first non-elite player (a player without experience on a school basketball team) to be drafted in Korean Basketball League (KBL) history, has signed an agent contract with Key Player Agency. Key Player Agency announced on the 20th, "We will comprehensively manage the career of Jung Sung-jo, who is currently playing for Seoul Samsung Thunders," adding, "We will spare no effort in supporting not only his performance improvement but also player management, salary and contract negotiations, branding, commercial activities, and media strategy." Jung Sung-jo, drafted in the 2024 KBL Rookie Draft, drew attention as a non-elite player with no academy basketball or elite player background. After playing for Goyang Sono Skygunners, he is now with Seoul Samsung Thunders, building

Published 2026.03.20. 18:52:41