LG HelloVision (037560) is transforming its corporate culture to keep pace with the era of AI transformation (AX). The company aims to create an environment where AI handles routine tasks while employees focus on essential work, thereby securing the sustainability of its future business.
According to LG HelloVision on Tuesday, CEO Song Koo-young personally attended the awards ceremony of the "In-House AI Agent Hackathon" held on May 29 to encourage employees. "This hackathon, in which employees themselves developed AI agents and became agents of innovation, marks an important turning point for establishing an AX culture," he said. "We will continue to actively support voluntary AI innovation to reshape the company's fundamentals around AX and secure the sustainability of future growth."
The hackathon was conducted using generative AI. Employees directly tested projects that could be immediately applied in the field, verifying the utility of AI. A total of 203 employees participated in AI training throughout April, showing strong interest. The initiative laid the groundwork for AI to take on repetitive data organization and complex data-based analytical tasks, allowing staff to concentrate on core planning and strategic decision-making.
A total of 83 projects were submitted, with eight selected as final award winners. The grand prize went to "Insight Radar," which captures and summarizes in real time the changes in product demand and marketing information at Hello Rental's direct online mall. "B2C Sales Risk Analysis" and "One-Stop Automated Planning and Production for Local Advertising" received top excellence awards. Winning teams were awarded MacBook Pros, Mac Minis, and generative AI subscriptions.
"I feel rewarded and proud to have directly created a colleague AI needed for our work," said Park Yu-jeong, a manager at the Rental Channel Team, who received the grand prize. "As a field practitioner, using AI as a tool has noticeably improved work efficiency, and going forward I would like to further enhance its functions by linking it with actual performance data."
LG HelloVision plans to discuss how to apply the hackathon results to each organization's work. The company intends to continuously identify AI cases optimized for on-site practice and drive work innovation that employees can tangibly experience.
