Brands that signed strategic business partnerships (JBP) with Gmarket have seen significant sales increases.
Gmarket announced on the 15th that transaction volume for 100 major brands (by transaction size) on its platform averaged 20% higher than non-partner brands following JBP agreements. Gmarket partnered with 1,300 brands last year.
Gmarket's JBP is a collaboration program that develops annual sales strategies and marketing plans with brand partners, jointly pursuing promotions, advertising, and product planning to support brand growth. "The synergy effects from partnership-exclusive promotions and joint marketing are analyzed to have driven transaction expansion," Gmarket explained.
Food brand Ottogi is a prime example. After partnering with Gmarket in January last year and actively launching new products, Ottogi's sales on the platform increased 87% compared to 2024. Notably, Ottogi participated in an "all-in" promotion concentrating marketing resources on a single brand, recording four months' worth of sales in just one day. Amorepacific, which signed a JBP with Gmarket in January last year, achieved transaction volume more than 40 times higher than the same period the previous year through all-in promotions. DS Fashion (including Wished) recorded growth exceeding 2.5 times with sales up 152% year-over-year during the same period. MSI saw sales increase approximately 28% year-over-year through joint online marketing and offline integration campaigns with Gmarket at venues including Shinsegae Starfield.
Building on these collaborative results, Gmarket plans to expand strategic partnerships with brands. The company will particularly strengthen joint promotional planning and marketing collaboration in high-growth categories such as beauty, fashion, and food. "Platforms can only grow when brands grow," a Gmarket official said. "We plan to continue expanding strategic collaborations with brands to boost sales performance and create a differentiated brand growth environment."
