Contentwaves, the operator of online streaming service (OTT) Wavve, has appointed Lee Yang-gi, head of CJ ENM's OTT Competitiveness Enhancement Task Force, as its new CEO. The appointment is widely seen as a move to accelerate the merger with Tving.
Contentwaves said Wednesday that its board of directors selected Lee as the new CEO at a meeting held on Tuesday.
Lee previously served as head of business management at CJ ENM before holding the role of CFO at both Tving and Contentwaves.
Lee is credited with playing a leading role in enhancing the combined value of Wavve and Tving even before taking office. Specific initiatives he drove include: △supplying major content such as CJ ENM films and tvN dramas to Wavve, △launching Wavve-Tving bundled plans and an ad-supported (AVOD) pricing tier, △cross-supplying original content between Wavve and Tving, and △securing broadcasting rights for KLPGA and KPGA professional golf tours.
"I will do my best to generate synergies between Wavve and Tving, which are pursuing a merger, and deliver the best content experience to users," Lee said.