Ace Bed (003800.KS) is expanding distribution channels that enhance customer experience. The move is seen as a long-term strategy focused on extending brand value and the depth of customer experience rather than short-term performance.
Ace Bed announced Wednesday that it has opened 'Ace Square Geumcheon,' a large premium experience-oriented store, in Doksan-dong, Geumcheon-gu, Seoul.
Located in Doksan-dong, a dense commercial and residential district in Seoul's Geumcheon-gu, the Geumcheon branch offers strong accessibility, sitting adjacent to the Gasan-Guro Digital Complex (G Valley) and bordering Siheung-daero, a key transportation hub in southwestern Seoul. The store spans five floors and approximately 209 pyeong (690 square meters), making it larger than typical outlets.
Inside the store, a diverse mattress lineup is on display, including 'Royal Ace,' a premium mattress that embodies Ace Bed's concentrated bed science and technology. Ace Bed explained that the experience zone within the store adjusts lighting to resemble an actual home atmosphere, allowing customers to find mattresses suited to their individual sleep styles.
On-site managers provide customized curation services by analyzing the latest home styling trends and individual body types.
Showrooms on each floor display a variety of Ace Bed bestsellers and new products. Representative products include 'ARCO,' popular among newlyweds for its stylish wall interior design; 'AVVIO,' which features a natural leather headboard that allows users to lean back like on a sofa; and 'NOVELLA,' which enables free twin configuration according to user needs.
Reflecting consumers' heightened expectations for premium furniture, the Geumcheon branch also operates a dedicated zone for 'ACE HERITZ,' the company's top-spec mattress brand. A 'Stressless' zone, featuring premium recliners from Norway's Ekornes, has also been established, allowing customers to experience a premium living lifestyle—from beds to furniture—in one place.
Ace Bed has been continuously opening Ace Square stores, experience-oriented premium outlets across regional hubs, to expand customer touchpoints.
After opening 'Ace Square Gunsan' in April last year, the company opened 'Ace Square Incheon Gyeyang' in October of the same year.
"Ace Square Geumcheon is designed so that nearby customers can comfortably visit in their daily lives and experience a premium sleep environment," an Ace Bed official said. "We invite customers to visit the store and find the bed most comfortable for their body."
