CJ Olive Networks announced on the 19th that it has implemented Braze, a marketing automation CRM solution, on e-commerce platform 11Street's web and mobile applications.
The solution enables 11Street to deliver optimized messages to individual customers based on their shopping history and usage patterns. This reduces customer fatigue from random marketing messages while providing information tailored to individual interests and platform usage environments. Campaign performance can be monitored in real-time through dashboards without specialized data expertise. The platform also enables proactive campaign management by applying data-driven results and Braze's proprietary predictive AI models to anticipate customer responses.
The commerce market has seen rapid shifts in customer preferences and behavior, increasing the importance of personalized marketing that considers user journeys and automated operational systems. In response, CJ Olive Networks is leveraging its MarTech capabilities to deliver consistent personalized experiences across customer touchpoints throughout commerce platforms.
"By implementing this solution for 11Street, we have established an environment for real-time user data analysis and personalized communication operations," said Nam Seung-woo, Head of AX Solution Business Division at CJ Olive Networks. "We plan to continue advancing industry-specific MarTech solutions and strengthening our competitiveness."