Musinsa, South Korea's leading online fashion platform, said Wednesday it has completed open recruitment of "AI-native" junior developers equipped with artificial intelligence technology capabilities and deployed all 66 selected hires to active projects.
The recruitment was part of "MUKIEs," Musinsa's tech division talent development program, and marked the company's first large-scale junior developer open recruitment in approximately four years. By eliminating the document screening phase and adopting a simplified application process requiring no resume, the program attracted roughly 2,000 applicants, reflecting strong interest.
Musinsa set the ability to solve real-world problems using AI tools — rather than simple coding skills — as the core evaluation criterion. The selection process consisted of three stages: a first-round coding test with approximately 1,700 participants, a second-round technical test verifying AI utilization skills with 400 candidates, and a final offline interview with 100 candidates. To ensure fairness, all applicants were provided with an identical AI agent environment, and evaluation focused on problem-solving processes and logical reasoning abilities.
The 66 newly selected developers were immediately assigned to active projects without a separate training program. They are participating in real commerce projects aimed at improving pain points experienced by Musinsa customers and will spend the next six months working on service improvements and system optimization using AI technology.
Conversion to permanent employment will be based on absolute evaluation rather than relative ranking. The company said it evaluates individuals based on their capabilities and contributions, allowing anyone who meets set standards to convert to permanent status without a cap on headcount, creating an environment where junior developers can focus on growth rather than competition.
Musinsa shared the philosophy behind the recruitment process design in a letter to the new developers. Tao Kim, who oversaw the recruitment technology process, said, "We are in an era where what you solve matters more than how you implement it." He added, "We intentionally presented ambiguous problems and sought to observe how applicants defined and solved problems on their own."
Jeon Jun-hee, Musinsa's chief technology officer, said, "We will actively support the 66 developers selected through fierce competition so they can lead fashion-tech innovation using AI as a tool." He added, "We plan to continue securing and investing in technology-driven talent going forward."