Emart has unveiled a strategy to accelerate top-line growth by strengthening its core retail competitiveness.
"We will further reinforce our core competitiveness in products, marketing and stores to accelerate top-line growth," CEO Han Chae-yang said at the company's annual shareholder meeting Thursday. "We will also enhance price competitiveness by expanding the scale of integrated procurement."
Emart is making core retail competitiveness its top priority this year. Now in the second year of integrated procurement, the company plans to scale up purchasing volume and diversify its differentiated product portfolio — including Emart private-label and ultra-low-price goods — to boost customer traffic. The company will also strategically revamp its flagship discount event, "Goreit Festa," to strengthen offline competitiveness.
The retailer is also upgrading its store network. It plans to renovate at least six hypermarkets and broadly improve facilities and experiential elements at some 30 locations. Emart will expand its smaller-format No Brand and Everyday stores and aims to open a new Traders warehouse club in the Uijeongbu area by year-end.
On the sales channel front, Emart is reinforcing its omnichannel strategy. The company will upgrade pickup and delivery services through the Emart app, introduce convenience services for in-store shoppers to build a customer-centric shopping system, and expand quick-commerce services to meet rising demand for instant consumption.
For new growth engines, the company pointed to retail media and overseas business. Emart plans to build an integrated online-offline platform combining its nationwide store infrastructure with customer data, offering personalized shopping experiences and creating additional revenue streams. At the same time, the company will pursue expansion into new countries, increase store openings in existing overseas markets and grow product exports to sustain top-line growth.
"Over the past two years, we concentrated company-wide capabilities on strengthening core competitiveness, and as a result both market leadership and profitability have expanded," Han said. "We will continue executing our three-pillar strategy without delay to reinforce a foundation for sustained growth."