Consumers prioritize price over design, functionality, or materials when purchasing beds, according to a new survey.
NewenAI, an artificial intelligence big data analytics firm, analyzed online consumer perceptions of 20 bed brands sold in South Korea from January 1 to December 31 last year. The most frequently mentioned keyword was "price."
The company examined 120,430 bed-related online big data entries from last year, analyzing various unstructured colloquial data including AI context and associated terms.
Among the top eight bed brands by mention volume, "price" accounted for approximately 31% of associated keywords. Design followed at 22.6%, size at 21.4%, materials at 13.5%, and functionality at 10.86%. The results reflect the impact of bed price increases driven by rising raw material costs amid prolonged economic downturn that has constrained consumer spending.
IKEA, Simmons, and Ace Bed (003800) recorded the highest mention volumes but showed differences in associated keywords.
IKEA, which emphasizes practicality, saw the highest interest in size (30.4%), followed by price (29.6%) and design (22.6%). Simmons, which markets premium beds, had price as its top keyword at 32.7%, followed by size (28.8%) and design (18.0%). Ace Bed, which highlights technological capabilities, also showed price as the leading factor at 31.3%, but interest in materials (17.1%) and functionality (16.7%) was higher compared to competitors.