Samsung Electronics announced on the 9th that it held an ambassador appointment ceremony for "Samsung Solve for Tomorrow," a global youth social contribution program, with the International Olympic Committee (IOC) at Samsung House in Milan, Italy on the 8th (local time). Samsung Solve for Tomorrow is an idea competition where youth worldwide solve community challenges using science, technology, engineering, and mathematics (STEM) knowledge.
Ten teams were selected as ambassadors. Five teams were chosen in the sports technology category, including a sports headband that protects hearing aids from moisture, impact, and damage during exercise. Another five teams were selected in the health and environment category, including an artificial intelligence (AI)-based smart band that detects infections by monitoring wound conditions in real-time through sensors.
Approximately 80 attendees participated in the ambassador appointment ceremony, including IOC President Kirsty Coventry, IOC Executive Board Member Kim Jae-youl (President of Samsung Global Research), Auvita Rapila, Chair of the IOC Olympism 365 Commission, Lee Won-jin, Head of Global Marketing at Samsung Electronics, and Sung Il-kyung, Head of Samsung Electronics Europe, along with other representatives from Samsung Electronics, the IOC, and Samsung Solve for Tomorrow.
Lee Won-jin, Head of Global Marketing at Samsung Electronics, said, "Samsung Electronics has contributed to society through technological innovation and sports, and has worked to create opportunities for youth around the world to grow." He added, "We will actively support the newly appointed Samsung Solve for Tomorrow ambassadors together with the IOC so they can grow into future leaders driving positive social change through technology and sports."