Samsung Electronics (005930.KS), facing a strike threat, is actively recruiting talent to accelerate its new artificial intelligence (AI) robotics business.
According to industry sources Wednesday, Samsung Electronics conducted recruitment for the "Future Robotics Division," a dedicated robot development organization under the Device eXperience (DX) Division, through its internal job posting system from late last month through Wednesday. New hires will focus on developing new robot technologies at the division's hardware and AI groups.
Following smartphones and home appliances, Samsung Electronics has designated robotics as the next growth engine for its DX Division and launched the Future Robotics Division in late 2024. Through this job posting, the company is now moving to significantly strengthen the organization's role. Samsung Electronics actively promoted the program by holding a separate online briefing for employees the day before the application deadline. The company is also said to have brought in external talent through three recruitment announcements last year.
The latest recruitment is part of Samsung Electronics' recently announced plan to internalize and commercialize robot technology. On its first-quarter earnings conference call this year, Samsung Electronics said, "We are pursuing in-house production of key robot components to strengthen our capability to develop customized parts optimized for our robots." The company added, "By leveraging our manufacturing production bases, we plan to develop robots for manufacturing use and expand the business into home and retail segments based on that foundation."
Samsung Electronics is also strengthening synergy with the Future Robotics Division through Rainbow Robotics (277810.KS), a subsidiary spun off from the Korea Advanced Institute of Science and Technology (KAIST). The company plans to realize an "AI autonomous factory" by 2030 that will use robotics and AI technology to streamline its production infrastructure. Samsung will deploy AI agents to assist with quality control, production and logistics, and will also gradually introduce humanoid robots across all manufacturing processes.
