Kiwoom Securities (039490.KQ) said Monday it has launched the "Kiwoom Advisory Platform," a service connecting investors with investment advisory firms.
The platform reflects the growing burden on individual investors as investment targets have expanded from domestic stocks to U.S. equities, domestic and overseas exchange-traded funds (ETFs) and bonds, while market volatility has also increased.
Investors can receive non-face-to-face advisory services for domestic and international stocks and ETFs through the "Advisory Platform" tab within the financial products menu of YeongungmunS#, the company's mobile trading system (MTS). The entire process — from signing contracts to checking portfolios and reviewing performance — can be handled on the MTS.
Ten investment advisory firms are participating in the platform, including Quantum Investment Advisory, Dumoolmuri Investment Advisory, Invex Asset Management, K-Freedom Asset Management, GB Investment Advisory, Dangyeon Investment Advisory and Epiphany Investment Advisory. Investors can search for and connect with an advisory firm that suits their needs directly on the platform. After signing a contract, they can also check portfolio composition and review performance within the MTS.
The platform is also expected to improve operational efficiency for advisory firms. They can perform key tasks — from connecting with investors and managing contracts to proposing portfolios and conducting post-management — all within the platform, reducing the burden of repetitive administrative work.
"As interest and demand for investing grow, we focused on creating an environment where more investors can access investment advisory services more easily and conveniently," a Kiwoom Securities official said. "We plan to continue expanding the number of participating advisory firms and upgrading the platform going forward."