Innocean and HSAD announced on the 16th that they swept major categories at the "2026 Advertisement of the Year" awards hosted by the Korean Academy of Advertising.
The Grand Prix, awarded to only one work across all categories, went to Innocean's "Let's Go Home" campaign for KCC Construction. Innocean also won the Grand Prize in the TV advertisement category for Binggrae's "Liberation Day Heard for the First Time" campaign and the Brand Activation Grand Prize for Karrot's "Come Back Home" campaign. The agency received the Excellence Award in the print advertisement category for Kia's "The Kia EV5 with FIVE GUYS" campaign.
HSAD won the Grand Prize in the ad-tech category for LG Electronics' "LG Styler Objet Collection: LOVE ME" campaign and the Grand Prize in the print category for KB Financial Group's "KB National Happiness Project" campaign. The agency also received the Excellence Award in the online and mobile advertisement category for S-Oil's "GooDoil Can Do it: Let's Go Together to a Better Tomorrow" campaign.
Now in its 33rd year, the "Advertisement of the Year" is an advertising festival organized by the Korean Academy of Advertising. It selects outstanding works by comprehensively evaluating strategy, creativity, campaign effectiveness, and social impact among advertisements executed during the year. The awards are recognized as a prestigious honor that highlights creativity and achievement in Korea's advertising and marketing industry.