The Ministry of Culture, Sports and Tourism and Korea Tourism Organization are launching the "2026 Spring Travel" campaign, bundling discounts on transportation, accommodation, and travel packages to boost domestic travel demand this spring. The initiative aims to revitalize regional tourism through various support measures including rail fare discounts, accommodation vouchers, and travel expense refunds.
The ministry and tourism organization announced on the 16th that they will run the "2026 Spring Travel" campaign for two months from April to May, centered on domestic travel discount programs. This campaign is a concrete program for regional tourism revitalization policy following the expanded National Tourism Strategy Meeting held last month.
Transportation discounts come first. Travelers who visit designated tourist sites using independent travel packages to depopulating areas can receive discount coupons equivalent to their train fare. Five themed trains including the West Sea Golden and Namdo Maritime lines will be available at 50% off, and the "Naeil-ro Pass" rail travel product will be discounted by 20,000 won. These benefits apply from April 1 to May 31, targeting approximately 90,000 people.
Benefits for air travelers are also prepared. Those purchasing round-trip tickets on select domestic routes through Naver Flight can receive up to 20,000 won in Naver Pay points at 5,000 won per person. This benefit also applies from April 1 to May 31 for approximately 70,000 users.
Accommodation discount policies will also expand. The government will distribute approximately 100,000 discount vouchers for accommodations outside the Seoul metropolitan area through the "2026 Spring Accommodation Sale Festa." Accommodations priced at 70,000 won or more receive a 30,000 won discount, while those under 70,000 won receive a 20,000 won discount. Vouchers will be issued on a first-come, first-served basis through online travel agency channels starting April 8 and can be used until April 30.
This year, consecutive-night discounts were newly introduced to encourage extended stays. For stays of two nights or more, accommodations priced at 140,000 won or above receive a 70,000 won discount, while those under 140,000 won receive a 50,000 won discount. Approximately 10,000 consecutive-night discount vouchers will be distributed.
The "Local Love Vacation Support" program to revitalize tourism in depopulating areas will also begin during the campaign period. Visitors to designated areas—including Pyeongchang, Yeongwol, and Hoengseong in Gangwon Province; Jecheon in North Chungcheong Province; Gochang in North Jeolla Province; Gangjin, Yeonggwang, Haenam, Goheung, Wando, and Yeongam in South Jeolla Province; and Miryang, Hadong, Hapcheon, Geochang, and Namhae in South Gyeongsang Province—can receive 50% of their travel expenses back as mobile regional currency. Individuals can receive up to 100,000 won, while groups of two or more can receive up to 200,000 won.
Travel package discount events will also be held. Domestic travel products sold on Gmarket and Lotte On special pages will be discounted up to 40% (capped at 50,000 won) and available from April 1 to May 29.
The "May Ocean Month" campaign will also be promoted to boost marine tourism. Coastal accommodation products will be discounted up to 30,000 won, consecutive-night products up to 50,000 won, and marine leisure products and tourism packages will receive approximately 30% off the payment amount.
Benefits for workers are also prepared. Participants in the Worker Vacation Support Program can purchase travel products including accommodations, transportation, and admission tickets at up to 50% off (capped at 30,000 won) at the dedicated online mall "Vacation Shop." Workers using accommodation products in the North Jeolla region will receive additional regional currency gift certificates worth up to 30,000 won.
Additionally, the "5 People, 5 Colors Taste Travel" program with influencers will operate. Twenty-five regional travel products across five themes—spring seasonal food, solo travel, running, photography, and reading/transcription—will be prepared for approximately 1,000 participants. The "Korea Landmark Discovery 100×100 Project," which selects travel expert-recommended landmarks through public voting, will also be promoted.
Local governments and public institutions will also participate in the campaign. Dong-gu in Gwangju will provide food, beverage, and accommodation discounts to "Gwangju Art Pass" users, while Yeongwol County will discount admission fees to major tourist sites including Cheongnyeongpo by up to 50%. City tour bus discount events will be held in Incheon, Donghae, and Daegu, and the Korean Buddhist Culture Project will offer 50% off temple stay costs throughout May. Regional festivals including the Gochang Cherry Blossom Festival, Jindo Miracle Sea Road Festival, and Yeoju Ceramics Festival will also be linked to the campaign.
Detailed information about this campaign will be available on the official "Travel Month" website starting at 9 a.m. on the 16th.