Samsung Electronics (005930) has secured the top position in the global soundbar market for the 12th consecutive year.
According to market research firm Futuresource on the 15th, Samsung Electronics recorded a 21.5% market share by revenue in the global soundbar market last year, maintaining its first-place ranking since 2014. The company also led in unit sales with a 19.7% share.
Samsung Electronics attributed its competitive edge to immersive surround sound, user-friendly functionality, and synergy with its TV products, which have held the global top spot for 20 consecutive years. The "Q-Symphony" feature, which connects Samsung TV speakers with compatible sound devices to deliver rich, synchronized audio, has been particularly well-received by consumers.
The company has also garnered praise from major global tech media outlets. UK-based IT review publication AV Forum described Samsung's premium soundbar HW-Q990F as "another excellent soundbar for both music and movies," lauding its performance and design. US-based TechAeris stated, "If you're looking for the best soundbar to pair with an excellent Samsung TV, this is it."
Samsung Electronics plans to launch new products this year, including the premium soundbar HW-Q990H and the Music Studio 7 and 5 WiFi speakers.
"This year, we will continue to deliver next-generation sound devices that combine immersive audio, space-complementing design, and artificial intelligence features, ensuring users can experience the best sound in any environment," said Lee Hun, Executive Vice President of Samsung Electronics' Visual Display Business.