Global travel tech company Yanolja announced on the 10th that it has officially declared "Yanolja 3.0," a new growth vision to lead the paradigm shift in the travel industry in the era of artificial intelligence, marking its 21st anniversary.
Since its launch in 2005, Yanolja has led the digital transformation of the domestic and international travel and leisure industry based on its technological capabilities over the past 20 years. The company presented its ambition to prepare for another innovation at an inflection point where AI is fundamentally reshaping the structure of the entire industry, following "Yanolja 1.0," which focused on survival and building foundations in its early days, and "Yanolja 2.0," which achieved explosive growth through mobile-based transformation.
"Yanolja 3.0" solidifies the company's identity as a global travel tech firm and presents the direction of Yanolja's future changes. The company strengthened its corporate identity based on three core values: "Sincerity toward customers," "Leading through technology," and "An organization that works as One Team." It embodies the commitment to expand Yanolja's mission of making travel and leisure easier and more meaningful through technology, adapting it to the AI era and global environment, while creating differentiated customer experiences through technology for customers.
Prior to this, Yanolja completed restructuring its leadership system in December last year to secure momentum for executing the vision. Yanolja appointed CEO Choi Chan-seok to the management strategy and corporate management division, CEO Lee Jun-young to the Enterprise Solutions division (formerly Yanolja Cloud), and CEO Lee Chul-woong to the Consumer Platform division. The company explained that it has reorganized into an optimal structure that maximizes expertise in each business area while enabling organic collaboration.
"AI is changing industry standards much more powerfully and rapidly than the mobile transition period," said Lee Soo-jin, CEO of Yanolja. "Yanolja's technological innovation aims to make the travel that everyone in the world dreams of ten times easier and more convenient than it is now." She added, "We will deliver greater value of happiness through travel and expand this value and potential beyond Korea to the global market."