Zero to Seven's skincare brand Goongjoong Bichaek announced on the 24th that it has entered Aster Pharmacy, a leading pharmacy chain in the United Arab Emirates (UAE).
Aster Pharmacy is the pharmacy division of Aster DM Healthcare, a global healthcare group headquartered in Dubai, operating a medical network spanning hospitals, clinics, and pharmacies across the Middle East. Goongjoong Bichaek has initially launched in 62 of the approximately 200 local stores, while simultaneously debuting on Aster Pharmacy's official online mall, "My Aster UAE."
The products introduced include 14 items across baby line, kids line, and sun care categories. Goongjoong Bichaek plans to build brand credibility through pharmacy channels backed by the medical network and gradually expand its store presence and product lineup.
A Goongjoong Bichaek representative said, "The UAE is one of the most developed markets in the Middle East in terms of consumer purchasing power and distribution infrastructure, serving as a testbed for global brands." The representative added, "We will expand our position as a premium infant and toddler skincare brand in overseas markets through pharmacy channels based on medical networks."
