Samsung Electronics (005930) has launched its new robot vacuum "Bespoke AI Steam" with twice the suction power of previous models. The company plans to expand its market share in the domestic market currently dominated by Chinese-made robot vacuums by significantly enhancing security features.
Samsung Electronics announced on the 11th at the Samsung Electronics Service Center in Gangnam, Seoul, the launch of its 2026 model Bespoke AI Steam.
The new product features maximum suction power of 10W, up to twice as powerful as previous models. This level of suction is capable of lifting a 10kg dumbbell from the floor. The new model is equipped with "Easy Pass Wheels" that can climb over thresholds up to 45mm high, enabling convenient use in homes with door sills.
Artificial intelligence capabilities have also been enhanced. The new product recognizes transparent liquid contaminants such as water through RGB camera sensors. This allows the vacuum to avoid liquids while suctioning dust and thoroughly clean contaminated areas. After cleaning, 100°C steam eliminates 99.99% of bacteria on the mop surface and removes odors.
Samsung Electronics has significantly improved product security, targeting Chinese-made robot vacuums that have raised privacy concerns. The new product features "end-to-end encryption technology" that encrypts images and video data captured by the robot vacuum within the device, preventing personal information leaks even if servers are attacked.
The company also equipped the vacuum with Samsung's latest security technologies, "Knox Matrix" and "Knox Vault," to strengthen security. "It is true that Chinese companies' robot vacuums have advanced significantly and competition is fierce," said Lim Sung-taek, Executive Vice President of Samsung Electronics Korea. "We will secure leadership in the robot vacuum market with trustworthy services that customers can rely on."