Youngsan University Professor, Staff Member Release AI Books on Solo Living, PR Strategy

Youngsan University is drawing attention for releasing back-to-back books by a professor and a staff member that offer proactive responses to the AI era, presenting insights from both educational and practical perspectives.

According to the university on Thursday, Professor Seo Jeong-ryeol of the Department of Real Estate and Kim Seung-gi, head of the public relations team, recently published their books as part of the Artificial Intelligence Series by publisher CommunicationBooks. Seo authored "Generative AI and Single-Person Households," while Kim wrote "AI and University PR Strategy."

Professor Seo's book provides an in-depth analysis of ten topics examining how AI is reshaping key challenges facing single-person households, including loneliness, safety, and economic activities. Seo argues that AI is expanding beyond technological convenience to become a tool for redesigning daily life, addressing structural problems of single-person households such as isolation, anxiety, and gaps in care services.

The book identifies turning points in solo living through specific technological changes including smart homes, healthcare, and emotionally intelligent AI, while also providing balanced coverage of risk factors such as emotional over-dependence and privacy violations.

"I presented ethical, institutional, and educational challenges for utilizing AI as a public foundation that complements human deficiencies rather than as an all-purpose solution," Seo said. "I focused on exploring conditions for a connected and supported life even when living alone."

Kim's "AI and University PR Strategy" serves as a practical guide that offers human-centered insights on the direction public relations professionals at universities and corporations should take in the rapidly changing AI era.

Drawing on extensive experience as a journalist and international event PR coordinator, Kim emphasizes that AI should be viewed not merely as a tool but as a key opportunity to redesign the strategy and planning of PR organizations.

The book's core message is that "AI should enhance efficiency while humans remain at the center of strategy." Kim advocates for a "virtuous cycle PR" approach that uses AI to reduce time spent on tasks such as drafting press releases and producing videos, then reinvests the saved time into new strategic thinking and creativity.

"It is significant that a professor and staff member at Youngsan University have presented insights preparing for the AI era in their respective fields," Kim said. "We will continue to develop research and practical capabilities that proactively respond to changes in our society."