Innocean CEO Kim Jung-a Named Creative Leader of the Year at Campaign Asia Awards

Innocean, a Hyundai Motor Group advertising affiliate, announced Wednesday that CEO and Chief Creative Officer Kim Jung-a has been named Creative Leader of the Year at Campaign Asia's 2025 Agency of the Year awards.

The agency also ranked first in Korea's Agency of the Year category, earning recognition for both organizational excellence and leadership at the highest level in Asia, the company said.

Campaign Asia cited Innocean's outstanding performance across multiple areas, including experimenting with new content formats beyond traditional advertising and innovating data-driven business models.

The agency said its most notable campaigns this year included Hyundai Motor's "Night Fishing" campaign, which demonstrated a new evolution of branded content beyond conventional advertising formats, and "Safe Bathhouse," a senior-focused CSR project that fundamentally improved accessibility for elderly users.

Innocean added that the establishment of a new organization integrating technology and creative capabilities, along with the launch of Studioabit, an entertainment-focused unit handling drama, variety show, and documentary production, were key factors in receiving the award.

"This award is international recognition of Innocean's comprehensive achievements," CEO Kim said. "We will continue to take greater leaps on the global stage as a company that designs brand experiences beyond advertising."