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Cafe24 said on the 6th that it has completed integration of YouTube's Creator Partnerships Application Programming Interface (API). Cafe24 is the first Asian company to secure integration with Google's YouTube Creator Partnerships API.
With this integration, Cafe24 (042000) customers can use the YouTube Creator Partnerships API within Cafe24's creator marketing service. The Creator Partnerships API is a Google API that helps companies running creator marketing and Software-as-a-Service (SaaS) platforms efficiently manage brand collaborations within YouTube. It provides functions and data such as creator information lookup, creation and management of brand-creator collaborations, and content and campaign performance analysis.
Based on creator data provided by YouTube, Cafe24 comprehensively analyzes channel performance, content characteristics, and viewer interests to refine creator recommendations aligned with marketing goals. For brands, it systematically supports discovering suitable creators more quickly and executing collaborations. For creators, it effectively connects brand collaboration opportunities that fit their channels and content. Going forward, Cafe24 plans to progressively apply new YouTube metrics to its solution, including performance levels compared to similar creators, actual reach reflecting co-viewing, and information on brand mentions within content.
Lee Jae-seok, CEO of Cafe24, said, "We will use the Creator Partnerships API as a core data hub to combine YouTube's official data with Cafe24's commerce and marketing capabilities, building an environment where brands and creators can achieve results faster."
