App marketplace ONE Store said on the 20th that it is fully launching its service by introducing the popular game "Raising Gladiator" on OnePlay, which allows instant play without downloads.
Raising Gladiator is a role-playing game (RPG) in which players acquire equipment to grow their characters. It is a hit title that ranked at the top of China's WeChat mini-game sales charts after its release and has recently maintained a spot within the top 10.
OnePlay games are a service that lets users instantly run various games within the ONE Store app without any download or installation process. Users can discover and experience new games without the burden of installing apps, while developers can secure new exposure and monetization channels beyond conventional download-based app distribution.
In particular, based on ONE Store's login and payment infrastructure, the service provides a seamless experience within the app, from launching games to purchasing items, enabling stable monetization even for instant-play games.
Starting with Raising Gladiator, ONE Store plans to sequentially introduce mini-games across various genres based on its partnership with Tencent, which leads the global mini-game market.
