TikTok is expanding its AI literacy education in step with the spread of artificial intelligence-generated content.
TikTok said on the 16th that it has prepared support measures to help users consume and create AI-generated content (AIGC) more safely and responsibly.
First, TikTok will run new education and expert collaboration programs to strengthen AI literacy. Working with the U.S. National Association for Media Literacy Education (NAMLE), a media literacy organization, and generative AI expert Henry Ajder, the company has developed a guide to help users use AI tools and AIGC safely and responsibly. TikTok also plans to launch an in-app hub where users can learn how to identify AIGC when they search for AI-related terms.
The company will also continue its investment in AI literacy. TikTok supports content production by specialized organizations such as the digital safety coalition "No Filter" and the education charity "Raspberry Pi Foundation." It has invested more than $4 million so far and plans to continue expanding such support in the future.
TikTok is also strengthening technology partnerships so that users can recognize AIGC. In 2024, the company became the first in the industry to adopt C2PA content credentials technology, a global standard technology for verifying the provenance of AIGC. By officially joining the C2PA steering committee this time, the company plans to lead the industry-wide spread of the global standard technology.
TikTok will also improve its response system for low-quality AI-generated spam content produced in large volumes. In the first quarter of this year alone, TikTok removed more than 86 million fake accounts. Going forward, it plans to advance its detection system to effectively identify and act against accounts that mass-post AI-generated spam content in sensitive areas such as politics and current affairs, finance, and medical information. This measure is limited to accounts that mass-produce low-quality AI content without meaningful human participation.
"TikTok believes that users should be able to grasp sufficient context, feel reassured, and directly manage their own experience as they experience AI," said Tom C. Varghese, TikTok's Public Policy AI Lead. "We will continue to invest in technology, partnerships, and education resources so that users can distinguish AI-generated content and use related tools creatively and responsibly."
