CJ Olive Networks has won a project to build a next-generation UHD and artificial intelligence (AI) broadcast van for Next Creative, a sports marketing specialist, the company said on the 14th. Next Creative, a sports studio and management firm spanning the entire sports and entertainment value chain, is building the UHD and AI broadcast van to respond to a market increasingly centered on high-quality broadcasting. CJ Olive Networks will handle the entire process, from space-efficient design and broadcast system construction to various licensing procedures.
Because sports broadcast vans operate numerous pieces of equipment and personnel simultaneously on-site, sophisticated system design, workflow optimization, and scalability for diverse broadcasting environments are important. Drawing on the system-building capabilities it has accumulated in the broadcast and media sector, CJ Olive Networks will implement an optimal system structure that enables smooth operation of multiple UHD cameras as well as on-site production and transmission.
CJ Olive Networks will also support a next-generation AI production environment that can be used on-site, including automatic highlight generation, automatic selection of slow-motion and key scenes, and graphics generation based on game data. This is expected to reduce repetitive production tasks and enable faster, more precise broadcast operations.
"This UHD broadcast van project is not simply about introducing equipment but a turning point in securing competitiveness that includes content production capabilities as a differentiated sports marketing company," said Park Eun-nim, CEO of Next Creative. "We will continue to present new sports business models that combine on-site sports experience, technology, and marketing." Shin Bong-ho, head of broadcast and media at CJ Olive Networks, said, "Based on the broadcast media SI capabilities accumulated over many years, CJ Olive Networks is presenting a future-oriented sports broadcasting infrastructure model that goes beyond simply manufacturing broadcast vans. Through this Next Creative broadcast van project, we will implement a differentiated sports broadcasting environment that combines UHD ultra-high definition and AI technology, and actively support our clients in strengthening their competitiveness in a rapidly changing broadcasting market."
