Chabot Mobility, a mobility concierge platform, saw user metrics improve after launching a service that lets customers examine vehicles in 3D on mobile and receive quotes, with quote requests rising 200%.
Chabot Mobility said Wednesday that the frequency of in-app events increased 61% from previous levels after it introduced the "3D Virtual Showroom" last month. Beyond simply viewing vehicle information, users markedly increased their active exploration behavior, rotating vehicles to inspect them and comparing options by changing colors and trims.
D7 retention, the rate at which users return to the app seven days after using the service, also improved about 22%. Indicators reflecting actual purchase intent showed a clear change as well. In the seven days after the virtual showroom opened, vehicle quote requests rose about 200% compared with the same period before the service was introduced.
The company assessed these changes, saying, "We confirmed that a change in the vehicle exploration experience can positively affect not only actual user behavior but also the purchase consideration process." The 3D Virtual Showroom is designed not as a mere viewer for rotating a vehicle in 3D, but to naturally connect the process from exploration to option comparison, quotes, and consultation requests within a single screen. Without the burden of facing a salesperson, users can freely combine trims and options 24 hours a day and move on to consultation only once they are confident.
Technical accessibility is also cited as a strength. Users can freely browse vehicles in high-resolution 3D without a high-spec PC or additional applications, greatly enhancing accessibility and convenience.
Kang Byung-hee, deputy CEO of Chabot Mobility, said, "We plan to continue building a zero-risk commerce environment where consumers can choose vehicles with greater peace of mind, and to keep expanding our value as a new digital sales platform."
