LG CNS Opens Interactive Tech-Art Exhibition at Seoul's DDP

Technology|
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By Kim Tae-ho
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LG CNS brand mascots ride autonomous mobile robots in a fashion show at a participatory exhibition held by LG CNS and the Seoul Business Agency at DDP in Jung-gu, Seoul. Photo courtesy of LG CNS - Seoul Economic Daily Technology News from South Korea
LG CNS brand mascots ride autonomous mobile robots in a fashion show at a participatory exhibition held by LG CNS and the Seoul Business Agency at DDP in Jung-gu, Seoul. Photo courtesy of LG CNS

LG CNS (064400.KS) said Sunday it will host an interactive exhibition titled "When Technology Meets People: Connection Reaches the Heart" from July 1 to July 20 at the showroom of Dongdaemun Design Plaza (DDP) in Seoul, together with the Seoul Business Agency.

LG CNS designed the exhibition to translate technology into artistic content, helping the public naturally understand the company's technology and brand identity. The event features four exhibition programs: performances, media content, talks, and hands-on experiences. All exhibits are based on LG CNS's brand experience (BX) project, which won four awards at the iF Design Award in April last year.

The performance program showcases future technology using robots and hologram technology. First, a runway performance features an automated guided vehicle (AGV) and "Cynus," LG CNS's BX character. As the AGV carries the costumed Cynus around, it demonstrates how robot technology can combine with fashion and exhibition content to create new customer experiences. The hologram drama presents video showing how digital technology naturally blends into daily life shared with family and friends, allowing visitors to engage with it in a familiar way.

The media content uses "Connecting Sphere," the central motif of the exhibition, to symbolically show how technology is connected to citizens' daily lives. The Connecting Sphere is a visual object that appears differently—as a point, a sphere, or a heart—depending on the viewing angle. It carries the meaning that technology connects people and society in various forms. In addition, LG CNS's digital technologies used across various fields such as transportation, finance, logistics, and commerce are introduced through media devices throughout the exhibition hall, helping visitors more easily understand the role of technology in everyday life.

During the exhibition period, a talk program will also be held featuring creators and researchers from the fields of culture, art, science, and the humanities. Figures from the cultural and artistic community will discuss the impact of technological development on creativity, the senses, and happiness, while experts in fields such as AI, brain science, and psychology will debate social changes in the AI era and the role of humans. Through conversations with experts in each field, visitors can examine the changes digital technology will bring to people's lives from various perspectives.

In addition, LG CNS will run a hands-on program where visitors can make their own key rings, mugs, and other items using Cynus and LG CNS's typography. This allows visitors to directly experience LG CNS's brand elements.

Original reporting by Kim Tae-ho for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

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