The Korea Internet Corporations Association is launching a digital ambassador program to spread a healthy digital culture.
The association said Thursday that it held an inauguration ceremony for its digital ambassador "Onbitjigi" the previous day at the association's main conference room in Seocho-gu, Seoul. Onbitjigi is the association's official ambassador, carrying the meaning of becoming a warm light in the digital ecosystem. The ambassadors plan to create content on the positive values and user protection functions provided by platform services to communicate with the public.
The association established the digital ambassador program because it has become increasingly important for users themselves to build a culture of responsible use. As problems such as online hate speech, misinformation, and user protection grow, discussions on the institutional responsibility of platform companies are expanding. However, it remains difficult to solve all problems in the digital space through laws and regulations alone.
In his congratulatory remarks, Park Sung-ho, chairman of the Korea Internet Corporations Association, said, "It is difficult to solve all the side effects of the constantly changing digital ecosystem through legal and mandatory regulations alone." He added, "Users' own self-purification efforts and mature digital citizenship are essential."
Onbitjigi will begin full-scale activities over six months, starting with a program next month to directly visit major IT platform member companies. In August, the ambassadors plan to continue intensive activities under the theme of "user protection."
