Users of Hogangnono, an apartment information platform, can now access Soomgo's residential living services without switching to a separate app.
Soomgo, Korea's largest living services platform, announced Wednesday that it has officially launched a "Home Care" service for apartment residents in partnership with Hogangnono.
The Home Care service allows users to access Soomgo services across 37 categories in high demand for apartment living—including moving, cleaning, air conditioner installation and repair, and interior design—directly after completing a simple resident verification and consent process in the Hogangnono app.
Through technical integration between the platforms, users can complete the entire process—from filling out request forms to comparing quotes, consulting, and transacting—all at once within the Hogangnono app, without installing or switching to a separate Soomgo app.
Soomgo operates linked services with multiple platforms to broaden customer touchpoints. Through this partnership, Soomgo's service providers are expected to maximize their access to new customers, while Hogangnono users can experience reliable living service matching beyond searching for real estate information.
"We anticipate that this collaboration will not only enhance the living convenience of apartment residents but also provide Soomgo's service providers with opportunities to secure more new customers," a Soomgo official said. "We will make it possible for anyone to connect with Soomgo's service providers at every moment of life when help is needed."
Soomgo and Hogangnono are running a four-week launch promotion for the Home Care service through July 12. During this period, 2,000 customers who use Soomgo through the Home Care service will be selected to receive Home Care gift certificates worth 10,000 won. The two companies plan to expand the integrated Home Care experience through service recommendations and promotions tailored to seasonal demand going forward.
