Tving, a South Korean over-the-top (OTT) service, saw the number of viewers for its Korea Baseball Organization (KBO) league broadcasts surge roughly 30% from a year earlier. The growth was led by female viewers in their 20s, whose share overtook that of male viewers.
Tving said Wednesday that viewership for its KBO league broadcasts has hit a record high every year since the service launched in 2024. Measured by opening-day viewers, the figure rose about 8% last year from 2024, and climbed about 30% this year from the previous year. The company attributed the increase to a synergy between the KBO league's box-office momentum — which drew 1 million spectators in a record-short 14 days — and Tving's differentiated service capabilities.
Shifts in the viewer base are also clear. The overall share of female viewers early in the season reached about 43%, up roughly 5 percentage points from the same period a year earlier. Among viewers in their 20s, the share of female users overtook that of male users.
A range of specialized content has also supported the platform's popularity. Differentiated broadcasts such as "Fandom Broadcast," whose peak concurrent viewers roughly doubled from the previous year, and "Tving Super Match," which maximizes the on-site atmosphere, are drawing strong responses. Additional features that enhance user convenience — including Time Machine, Tving Talk and baseball-focused short-form content — have also gained traction.
"We will continue to upgrade our broadcast environment so that people of all ages and genders can enjoy baseball in a more fun and enriching way," a Tving official said. "We will keep focusing on maximizing the viewing experience for users through stable service and distinctive content."
