Global software company Adobe unveiled Adobe CX (Customer Experience) Enterprise, an artificial intelligence (AI) agent management system for marketing operations, on Thursday.
CX Enterprise is a system that manages multiple marketing AI agents. It significantly expands Adobe's existing lineup of enterprise AI agent products to manage the entire customer lifecycle, from acquisition and engagement to conversion and loyalty retention.
The system also introduces Adobe Brand Intelligence, which continuously learns and understands brand identity, and Adobe Engagement Intelligence, a customer-tailored decision-making system.
Through partnerships with major AI platforms including Amazon, Google, Microsoft, and OpenAI, Adobe has enabled developers to directly integrate Adobe's AI capabilities into various work environments.
In addition, the system features an architecture that can connect with diverse technology stacks, allowing companies to use CX Enterprise seamlessly within the tools they already use. Adobe plans to deploy Forward Deployed Engineers (FDEs) to ensure CX Enterprise integrates well with each customer's on-site environment.
"Adobe CX Enterprise supports enterprises in scaling agentic AI through solutions that can be customized to meet their needs," said Anil Chakravarthy, President of Adobe's Customer Experience Orchestration (CXO) business unit. "This will help companies move beyond AI experimentation to deliver tangible business outcomes."
