AI Rebranding Bubble Bursts as Pretenders and Real Players Diverge

■AI PRISM [Startup News] · Allbirds, Which Changed Name to AI, Plunges 35% in One Day · Shinsegae Partners With Reflection AI to Apply AI Across Entire Retail Process · China's Semiconductor Revenue Surges 17.3%

Technology|
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By Kang Do-won
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null - Seoul Economic Daily Technology News from South Korea

▲AI PRISM* Customized Economic Briefing

*Editor's Note: 'AI PRISM' (Personalized Report & Insight Summarizing Media) is an 'AI-based customized news recommendation and summary service' developed with support from the Korea Press Foundation. It selects and delivers six customized news articles for each reader type.

[Key Issue Briefing]

■ Light and Shadow of AI Pivots: Fortunes are sharply diverging on the New York Stock Exchange among companies declaring transformation into AI firms. Companies that converted existing infrastructure to AI, such as CoreWeave, continue their upward trajectory, while those that merely changed their names without core business competitiveness, such as Allbirds, are seeing their stock prices plummet in a single day.

■ Retail AI Transformation Accelerates: Shinsegae (004170) Group has launched a project with Reflection AI to apply AI across the entire retail process, from product sourcing to logistics and customer management. Following the plan to build a 250-megawatt AI data center, the group has expanded the scope of cooperation into substantive business innovation.

■ China's Semiconductor Super Cycle: Driven by the AI boom and sweeping support from its government, China's semiconductor industry is setting record earnings. Cambricon achieved its first profit since listing with a 453% revenue surge, while SMIC further solidified its position as the world's third-largest foundry.

[News of Interest to Startup Founders]

1. Looks Like 'AI Pivots,' but Sneaker-Seller Allbirds Snubbed While CoreWeave Lands in Orbit

- Key Summary: The true nature of companies trying to boost their stock prices merely by changing their names to AI is gradually being exposed on the New York Stock Exchange. Sneaker company Allbirds soared 582% after changing its name to "Newbird AI" but plunged 35.79% the next day. Allbirds posted losses of $77.3 million and $93.3 million in 2024 and last year, respectively. CoreWeave, by contrast, started as an Ethereum mining company in 2017 and established itself as a key Nvidia partner by converting its power grid and data center assets into AI infrastructure. CoreWeave is drawing attention as a genuine AI pivot success story, recently signing a $6 billion long-term AI cloud contract with Jane Street and attracting $1 billion in strategic equity investment.

2. Shinsegae Group Applies AI to Logistics and Pricing... 'Round 2' of Reflection AI Partnership

- Key Summary: Shinsegae Group announced on the 17th that it is pursuing a project to expand its partnership with U.S. AI company Reflection AI across its retail business. The project targets six areas—product sourcing, ordering, pricing, logistics, inventory management, and customer management—covering virtually every process of the retail business. This project follows an agreement signed last month to build a 250-megawatt AI data center and establish a joint venture (JV). Reflection AI CEO Misha Laskin and responsible executives and staff plan to visit Korea at the end of this month to discuss implementation plans in detail with E-Mart.

3. Amazon Sells Speed, Korea Addicted to Speed

- Key Summary: Amazon, the symbol of ultra-fast delivery, has shifted to a strategy of commodifying speed by introducing an option offering "7% discount for slower delivery." The decision comes as delivery cost pressures have reached their limit: UPS and FedEx have raised base rates by 4.9% to 6.9% annually since 2020, and packaging material costs have surged 30% to 50% due to the Strait of Hormuz blockade. Based on this strategic shift, Amazon's revenue last year reached $717 billion (about 1,063.52 trillion won), surpassing Walmart's $713 billion to become the world's largest company by revenue for the first time in 13 years. In Korea, meanwhile, side effects of the speed competition are emerging, with Coupang's fourth-quarter operating profit plunging 97% after raising its Wow membership fee.

4. China's Semiconductor Boom Defies U.S. Curbs... SMIC and Cambricon Earnings Soar

- Key Summary: China's semiconductor industry is setting record earnings, riding a super cycle driven by the AI boom. Of 211 companies on the WIND semiconductor index listed on mainland China, 129 saw revenues rise year-on-year, and according to the U.S. Semiconductor Industry Association (SIA), China's annual semiconductor revenue surged approximately 17.3% year-on-year. Cambricon, which designs AI-specialized neural processing units (NPUs), saw revenue explode 453.21% to 6.497 billion yuan (about 1.4121 trillion won) last year, achieving its first profit since listing. SMIC, the world's top foundry by market share after TSMC and Samsung, also posted a 16.49% increase in annual revenue and a 39% rise in net profit to $685 million. In the physical AI sector, meanwhile, Tashi Zhixing, co-founded by experts from Huawei and Baidu, raised $455 million (about 675.8 billion won) in a pre-Series A funding round, setting a record for the largest-ever investment in the physical AI sector.

▶Read the article: "To Rein in Leveraged Investors," Interest Rates Cut... Credit Loans Hit Record High

▶Read the article: Samsung's 300 Trillion Won Operating Profit Thanks to Semiconductor Super Cycle... But Union Insists on 580 Million Won 'Lottery Bonus'

null - Seoul Economic Daily Technology News from South Korea
null - Seoul Economic Daily Technology News from South Korea
null - Seoul Economic Daily Technology News from South Korea
null - Seoul Economic Daily Technology News from South Korea
null - Seoul Economic Daily Technology News from South Korea
null - Seoul Economic Daily Technology News from South Korea

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AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

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