Global beloved characters Teletubbies are appearing on TikTok Live with various events.
TikTok announced on the 20th that it will hold the TikTok Live 'Gift Master' event with Teletubbies from the 19th through the 25th.
Running in Korea and Taiwan, this event is TikTok Live's signature IP collaboration program. It was designed to expand live content that creators and users can enjoy together through various items and participation programs, while encouraging active community engagement.
In this collaboration, Teletubbies characters decorated with a cherry blossom concept for spring will appear throughout TikTok Live content. During the campaign period, various in-app elements including like icons and live gift animations will feature Teletubbies characters, adding fresh entertainment to live broadcasting and viewing experiences.
Among the event programs, the 'Creator Teletubbies Color Ranking Battle' is drawing significant attention. Creators compete in four groups—Purple, Green, Yellow, and Red—based on Teletubbies character colors, with rankings tallied according to in-app points. The top five creators in overall rankings will receive large outdoor advertising exposure opportunities and be awarded 'Gift Master X Teletubbies' collaboration badges. Additionally, the top five creators in each ranking group will automatically qualify for the '2026 TikTok Live Gift Master' year-end finals.
Daily missions are also being conducted to expand user participation. When users complete daily missions, they can enjoy creator content while also entering a Teletubbies merchandise raffle.
A challenge using the hashtags '#GiftMaster #TeletubbiesChallenge' is also running. The challenge operates from the 19th through April 1st, and creators and users can participate by posting Teletubbies gift highlight videos or Teletubbies official filter videos using both hashtags. Winners will be selected based on the number of likes.
TikTok plans to continue expanding its live community culture where creators and users build together through user experiences that combine live content with character IP.
