Vigloo, the short drama platform operated by global content platform Spoonlabs, announced on the 3rd the launch of "Vigloo Studio (VS)," a system that provides content partners (CPs) with settlement and viewing performance data.
This marks the first time in the content platform industry that a company has disclosed settlement structures—including revenue composition, deduction items, and settlement amounts—alongside performance data such as viewer counts, episode-by-episode drop-off rates, and viewership by country through a single integrated system.
Vigloo Studio enables access to data including performance grade calculations by title, automated episode performance diagnostics, and trend analysis reports for three months post-launch. The system also provides automated performance analysis using artificial intelligence.
Production companies can use these features to clearly understand their performance and apply insights to planning future projects and designing expansion strategies.
Vigloo plans to add an AI performance prediction model and genre- and country-specific comparative analysis features within the year. The company also intends to introduce benchmark comparison tools against the top five short dramas for each partner and in-depth viewing pattern analysis to help producers conduct objective performance assessments.
With the launch of Vigloo Studio, Vigloo aims to formalize its data-sharing collaboration structure between the platform and production companies, strengthening production partnerships built on transparency and data-driven decision-making as core values.
"Vigloo Studio is a tool that resolves information asymmetry between platforms and production companies, enabling creators to understand their performance through AI analysis and design their next strategies," said Choi Hyuk-jae, CEO of Spoonlabs. "Our ultimate goal is to establish a data-driven production environment."