A major executive move has been announced in Korea's digital marketing industry. Huh Tae-heung, a managing director who led the Performance Business Division at CJ Mezzo Media, has been officially appointed as the new CEO of Mirae PMP, a comprehensive digital marketing agency, effective January 2, 2026.
Huh, who has demonstrated exceptional strategic insight and leadership in the digital media sector, was recognized as a top industry expert during his tenure at CJ Mezzo Media. He successfully led campaigns for major advertisers across various industries, including Nike Korea, L'Oréal Korea, Olive Young, Tving, Webzen, Shilla Duty Free, and Nexon Korea, through innovative data-driven media solutions in a rapidly changing marketing environment. His achievements earned him a commendation from the Minister of Culture, Sports and Tourism at the Korea Advertising Awards in 2024.
Mirae PMP is a comprehensive digital marketing agency specializing in wired and wireless digital advertising and integrated marketing communications (IMC) media strategy. The company has achieved remarkable growth through strong performance across various industries including e-commerce and finance, despite challenging advertising market conditions.
Industry observers expect Huh's appointment to mark a significant turning point. They anticipate that his extensive network and innovation capabilities suited for the digital transformation era will complement Mirae PMP's existing campaign strategy and performance marketing expertise, enabling network expansion and new business innovation to build a stronger, differentiated future network that leads the market not only domestically but also in the global digital marketing arena.
"CEO Huh possesses both a deep understanding of the essence of digital marketing and a future-oriented vision," a Mirae PMP official said. "Through this appointment, Mirae PMP will establish a more robust organizational structure and leap forward as an innovative company that delivers optimal marketing results for our clients."
Huh's official inauguration date is January 2, 2026. Attention is focused on the next chapter of digital marketing innovation that Mirae PMP will write under his new leadership.
