Blind date app Glam introduces key authentication and unretouched photo authentication... Significantly enhances profile credibility

Cupid, which operates the dating app GLAM (GLAM), has officially introduced “key authentication” and “unretouched photo authentication” functions to strengthen trust-based matching between users. Following the existing face authentication, work authentication, school certification, age authentication, and unmarried authentication, the two newly added functions are complementary devices to increase profile reliability. Glam stated, “We are continuing to enhance authentication-based functions for users seeking more authentic encounters than before.” The “key authentication” function is an option for users who wish to authenticate physical information, and authentication is possible by attaching hospital health examination results or physical examination measurement data after completing identity verification. In particular, Glam is expected to help minimize misinformation issues surrounding key information and reduce the inconvenience of actual encounters. “Unretouched photo authentication” is a method of assigning an “unretouched certification” mark to the original photo taken with a camera, and helps create a highly reliable profile based on the actual appearance instead of the retouched image taken from an album. Users who have applied this certification have been shown to have a higher chance of actual matching, and they have received a positive response from users who want authentic encounters. Female user A, who participated in the beta test, said, “I had quite a few experiences where I was sometimes shorter than my profile or that the picture felt different,” and “now I think I can talk with more peace of mind if I have a certification badge.” An official from the GLAM marketing team said, “Recently, one of the most important factors for dating app users is 'meeting a real person',” and “the new authentication function focuses on reducing distrust about the authenticity of profiles and creating an environment where users can continue to meet with peace of mind.”