CEO Choi Jae-man of TRA Media won the 10th Korea Welfare TV Sharing Practice Welfare Award

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By Kim Dong-Ho
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CEO Choi Jae-man of TRA Media won the National Intangible Heritage Association Chairman's Award in the Education and Culture category at the 10th Korea Welfare TV Sharing Practice Welfare Awards at the Welfare TV 20th Anniversary Ceremony held at the Paco Art Hall of the Korea Arts Center on December 2. The Korea Welfare TV Sharing Practice Welfare Award is a prestigious award held every year to promote the spirit of service and sharing culture, and to encourage volunteers, welfare-related organizations, businessmen, and government officials who have contributed to the development of the local community and the establishment of a warm spirit of 'sharing and consideration' in our society, and celebrated its 10th edition this year. CEO Choi Jae-man has taken the lead in promoting cultural diversity by broadcasting content from various countries for the first time in Korea for multicultural people living in Korea. It was recognized for introducing cultures from various countries to Korean society through active cultural solidarity activities such as hosting drama festivals, film festivals, and supporting pavilions, and for faithfully playing a bridging role as a cultural exchange broadcaster. In particular, it presented social implications through the production of specialized multicultural content, and received high praise for actually contributing to bridging the education and cultural gap among multicultural people by producing systematic Korean language educational content for multicultural people living in Korea from 2020. CEO Choi Jae-man said, “I am very honored and grateful for TRA Media's journey as a broadcaster,” and expressed his impression of the award, saying, “We will continue to fulfill our responsibilities as a broadcast channel user that delivers useful information and fun to viewers and continue to strive to realize social value through content.” Meanwhile, TRA Media is Korea's leading broadcast channel user (PP) operating 3 channels, including the entertainment/entertainment channel SmileTV Plus, the international drama channel TVAsia Plus, and the education channel WeeTV. In the future, we plan to introduce various contents from around the world in Korea and further strengthen our role as a global media company that spreads our content to the world.

Original reporting by Kim Dong-Ho for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

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