
Keyplayer Agency (KPA), a sports agency, is again running KPA Pro Bono Play, a free legal consultation project for active professional athletes.
Now in its fourth year, the project is a public interest initiative that provides free consultations on a range of legal issues related to athletes' rights, including player contracts, sports disputes, civil and criminal cases, responses to defamation and malicious online posts, and portrait and publicity rights.
The project features the KPA LEGAL team, composed of sports specialist attorneys with backgrounds as judges and prosecutors, including lead attorney Han Jeong-mu. In addition, Beopjeong, a law firm specializing in sports and entertainment, serves as the official legal partner.
Consultations run from the 8th to the 15th, and all active professional athletes may apply regardless of their sport. As a rule, consultations are conducted one-on-one via email, with in-person consultations also offered depending on the matter. Applications can be made through Keyplayer Agency's official email.
"For a professional athlete, legal protection means protecting their career," said Han Jeong-mu, CEO of Keyplayer Agency. "We will provide practical help with the various legal issues that athletes actually face, including contracts and sports disputes as well as defamation, portrait rights and content contracts."
Meanwhile, Keyplayer Agency's roster includes Heo Ung, Lee Seung-hyun, Kang I-seul, Lee Woo-seok, Shin Ji-hyun and Owner (Moon Hyun-jun).






