"Create a one-week golf trip itinerary in Scotland centered on the world's top 100 golf courses."
A new service has emerged that, with just one such sentence, organizes a travel schedule covering everything from flights, hotels, golf courses and restaurants to tourist attractions and travel routes, sorted by budget and preference, and can even complete bookings and payments instantly.
According to the golf industry Wednesday, AGL, a global golf and travel platform company, recently unveiled its artificial intelligence (AI) travel agent Tabi Golf. "Tabi" means travel in Japanese.
AGL has supplied golf course booking and payment systems to Google worldwide since 2024. After years of development and verification, it launched the Tabi Golf service on the 2nd of this month. When a user enters their desired trip, the AI analyzes the destination, budget, travel period, number of companions and preferences to create an itinerary. This much can be done to some extent by currently popular generative AI such as ChatGPT. Tabi Golf differentiates itself from existing services by adding an agent service that handles booking and payment all at once. In fact, when a user enters a sentence in Tabi Golf such as "Plan a 54-hole golf itinerary in Da Nang for two people with a budget of 2.5 million won and book restaurants too," it not only completes the golf trip plan simply, but also designs non-golf trips such as "Recommend a five-day, four-night trip to Hokkaido with my family next month." The service is available for inquiries about anywhere in the world, including Japan, Vietnam, Thailand, the United States and Europe. It currently provides services in Korean and English, with plans to expand multilingual support to Japanese, Chinese and other languages.
"Tabi Golf is not an AI that simply recommends travel itineraries, but one that builds schedules based on bookable real-time inventory and prices," AGL CEO Jim Hwang said. "It will become an era in which, rather than users searching and comparing, the AI understands the traveler's intent, designs the entire trip and then carries out the booking." He added, "Thanks to close cooperation with the golf course, hotel, airline and rental car industries since the company's founding in 2019, we were able to stay one step ahead in developing a travel agent."
