JB Corporation will open JB Golf Club Cheongdam, a four-story premium golf cultural complex, in Seoul's Gangnam district on the 22nd.
The company describes the venue as a next-generation golf platform that organically connects golf, education, fitting, dining, and community, going beyond a simple indoor golf facility.
JB Corporation plans to build an integrated golf ecosystem around four core capabilities: indoor and outdoor golf facility development and operational know-how; an artificial intelligence (AI) training system that organically links swing, short game, and field data; customized golf experiences spanning juniors, families, and seniors; and an operational structure that integrates space, education, and technology.
All hitting bays are equipped with the TrackMan launch monitor system, and the venue also features a LAB Golf fitting flagship and a TourPutt putting academy. The dining program and the Shinsegae L&B wine selection are additional highlights.
While the previous space at the same location, operated by another company, was primarily membership-based, JB Golf Club Cheongdam is open to everyone who loves golf and wants to connect through the sport, the company said.
