Golf apparel brand Amazingcre is celebrating after aggressively expanding its roster of sponsored players this year, with its athletes delivering strong results across major tournaments and amplifying the brand's marketing impact.
According to industry sources on Tuesday, Amazingcre has newly signed Kim Hyo-joo and Lee So-mi, who compete on the U.S. Ladies Professional Golf Association (LPGA) Tour, along with Bang Shin-sil and Han Jin-sun of the Korea Ladies Professional Golf Association (KLPGA) Tour this year. The brand is also broadening its reach into men's tours and the global stage. It has signed Moon Kyong-jun and Jung Tae-yang of the Korea Professional Golfers' Association (KPGA) Tour, while Ahn Byeong-hun, Song Young-han, Kim Min-gyu and Danny Lee of LIV Golf's Korean GC team will also wear Amazingcre apparel.
Kim Hyo-joo's victories on both the LPGA and KLPGA have significantly boosted the brand's profile. Kim claimed the title in the final round of the KLPGA Tour's NH Investment & Securities Ladies Championship at Suwon CC in Yongin, Gyeonggi Province, on Sunday, wearing a black Amazingcre top. It was her first win on the domestic stage in four years and seven months. Kim has also captured two LPGA Tour titles this season. Bang Shin-sil has served as a walking billboard as well, consistently performing and never finishing outside the top 20 in six events this season.
"Interest in performance wear has been rising in the golf apparel market recently," said Kim Dong-seok, head of the business division at Amazingcre. "The tour performance image the brand pursues has been naturally conveyed to consumers through the achievements of our sponsored players." He added, "Amazingcre will continue to propose golf wear equipped with the functionality and style needed on actual fields and tour environments, growing into a brand trusted by golfers."
