LIV Golf has appointed investment bank Ducera Partners as its financial adviser, the league announced Monday. The move is aimed at attracting long-term investment partners and transitioning to a multi-partner investment model.
Ducera, a global investment bank founded in 2015 by CEO Michael Kramer, has advised on more than $850 billion in transactions across industries including media, entertainment and sports.
"The value of the league has already been proven, and we are now focused on building a long-term financial foundation," LIV Golf CEO Scott O'Neil said. "The Ducera team is the ideal partner, with the experience and capability to deliver results in complex and high-stakes situations."
Kramer has advised on major projects including transactions involving National Hockey League (NHL) and Major League Baseball (MLB) clubs. "LIV Golf is a one-of-a-kind league with a global fan base, a world-class player roster and a team structure that delivers value to both players and fans," he said. "Building on these strengths, we will focus on identifying long-term partners who can maximize the league's value."
LIV Golf has faced mounting speculation about its survival following the recent suspension of funding from Saudi Arabia's Public Investment Fund (PIF). However, O'Neil expressed confidence in the league's standing in an interview with AFP on Monday, saying, "We have received 12 investment inquiries. These include private equity firms and high-net-worth individuals investing in sports, which is very encouraging."
