The Korea Professional Football League announced Tuesday that it will host Toy Story-themed home match events in partnership with The Walt Disney Company Korea, featuring the popular Disney-Pixar animated franchise.
The Toy Story-themed home match events are designed to offer fans unique experiences and memories at K League stadiums during Family Month in May. The program includes various activities that allow fans to immerse themselves in the Toy Story universe.
The events will take place sequentially, starting with the K League 1 Round 12 match between Jeonbuk and Gwangju at Jeonju World Cup Stadium on May 5, Children's Day. They will continue with the Round 13 match between Daejeon and Pohang at Daejeon World Cup Stadium on May 9, and the Round 15 match between Incheon and Gwangju at Incheon Football Stadium on May 16.
As part of the Toy Story collaboration launched in April, the K League has assigned Toy Story characters to each club. While "Buzz" and "Woody" will be featured across all clubs, specific characters have been matched to individual teams, including "Rex" for Jeonbuk, "Hamm" for Daejeon, and "Alien" for Incheon. These character pairings will be showcased through themed jerseys, merchandise sales, and various other forms of collaboration.
Toy Story-themed photo zones and Photoism booths will be set up throughout the stadiums, along with various interactive experiences including a coloring event where fans can decorate their match tickets. Participants in the coloring event will receive limited-edition Toy Story-themed stickers on-site.
A Toy Story movie quiz will also be held during halftime using the stadium's electronic display, with winners receiving prizes such as movie tickets, Toy Story-themed keyrings, and portable fans. Player fan-signing sessions and photo times will also be offered as part of the on-site programs.
Mini pop-up stores selling each club's Toy Story-themed collaboration products will also operate at the venues. The pop-up stores will debut and sell a range of merchandise including gym sacks, mufflers, and acrylic keyrings.
Notably, players will wear jerseys featuring Toy Story characters during the matches. These jerseys will be used as charity auction items after the games, with proceeds going to a youth football development fund. The Toy Story-themed jerseys will also be available for purchase at each club's store.
Following the May home match events, a pop-up store featuring Toy Story-themed collaboration products from all clubs will open in June, allowing fans to browse the entire collection in one location.
