Majesty Golf announced Monday that it will roll out a series of events for Family Month in May to strengthen brand experience.
The company plans to expand opportunities to meet customers directly, extending ongoing communication activities centered on its recently launched premium line, Prestigio 14.
Since the release of Prestigio 14, Majesty Golf has been continuously strengthening nationwide customer engagement marketing, focusing on delivering a differentiated experience as a premium golf equipment brand. The strategy goes beyond product-centered communication to expanding activities where customers can experience and connect with the brand through test-hitting and lesson events.
By organizing programs at Shinsegae, Hyundai, and Lotte department stores, Golfzon Market, and AK Golf, where customers can directly interact with Majesty Golf, the company plans to more vividly convey its unique premium brand value.
"Since the launch of Prestigio 14, we have continued various activities to expand customer touchpoints," a Majesty Golf official said. "For Family Month in May, we plan to expand opportunities for customers to experience both pros and the brand together, delivering our value as a premium golf brand."
The company has also strengthened its "Team Majesty" lineup with the recruitment of Kim Young. Kim has recorded one win on the LPGA Tour, five wins on the Korea Ladies Professional Golf Association (KLPGA) Tour, and one win on the Japan LPGA (JLPGA) Tour. Her connection with the brand began after she used Majesty Golf clubs during her Japan Tour victory.
