The Korea Professional Football League (K League) said Thursday it held the first Digital Trends course of its 2026 "K League Academy" on Monday.
The Digital Trends course was designed to help K League members respond to a work environment being transformed by artificial intelligence (AI) and to apply the latest technologies in their daily operations.
The program was run in a hybrid format combining in-person and online sessions, with approximately 100 officials from the league and K League clubs participating.
In the first session, Kim Dong-seok, head of the AI Branding Institute, explained methods for searching information and organizing documents using Google AI Search and NotebookLM.
He also introduced ways to create presentation materials and posters using Skywork AI.
Choi Mo-se, division head at Daehong Communications, then examined the changes AI has brought to the marketing field while presenting the core elements of marketing that remain unchanged amid technological shifts, accompanied by real-world case studies.
Lee Jun-won, a staff member of Gangwon FC's team operations department who attended the course, said, "Through this training using AI tools, I learned concrete ways to improve club operational efficiency, which was very beneficial."
The league has operated the "K League Academy," which provides tailored education programs for K League members, since 2013, including the Digital Trends course. The league plans to continue supporting the capacity building of K League club officials through lectures and case-sharing on club administrative operations.
