The Korea Volleyball Federation (KOVO) signed a V-League title sponsorship agreement with Heungkuk Life Insurance on Monday at the KOVO conference room in Mapo District, Seoul.
Under the agreement, Heungkuk Life will serve as the official title sponsor of the V-League for three seasons starting next season.
The signing ceremony was attended by Heungkuk Life CEO Kim Hyung-pyo, KOVO Secretary General Shin Moo-cheol and other officials.
"We find it very meaningful to partner with the professional volleyball V-League, which has established itself as a national sport," a Heungkuk Life official said. "We will further strengthen the creation of social value through sports and communication with fans."
KOVO said, "The agreement with Heungkuk Life will serve as an opportunity to further elevate the brand value and status of the V-League." The federation added, "Based on a stable sponsorship foundation, we will provide higher-quality matches and diverse fan services."
