Bushnell, the golf rangefinder brand, announced on the 1st that it is expanding its brand identity with the launch of a new lineup called "Technical Golf Gear," aimed at maximizing convenience for golfers.
The core feature of the new product line is the "Link System," independently developed by Bushnell. Based on a magnetic attachment structure, the system provides a connection mechanism that allows golfers to freely and securely attach and detach various gear including golf bags, belts, and rangefinder cases.
The new lineup ranges from lightweight stand bags to lifestyle caps. The Link Air Stand Bag features a detachable rangefinder case. The rangefinder case can be easily attached to and detached from belts and golf bags. The Link Core Connector is an accessory worn on the belt that enables easy attachment and detachment of the case. The brand is also releasing lifestyle products such as ball caps and bucket hats designed for use both on and off the course.
Bushnell Golf Gear will hold pre-sales through its official online mall from the 3rd through the 5th, with full sales launching on the 6th through online and offline channels. A pop-up store will operate from the 6th through the 19th on the seventh floor of Shinsegae Department Store's Gangnam branch in Seoul.