Callaway Opens Pop-Up Store at Shinsegae Gangnam

Callaway Golf Korea announced it has been operating an experiential brand pop-up store called "Nothing Beats This" Park (pictured) at the open stage on the first floor of Centeral City at Shinsegae Department Store's Gangnam location since May 24. The pop-up is based on the company's 2026 brand campaign "Nothing Beats This — Golf, For the Greatest Moments."

The space is designed for visitors to experience Callaway's innovation DNA and brand story while discovering their own golf style and greatest moments. Visitors complete a stamp tour mission, moving through each experience zone sequentially, and receive various rewards upon mission completion.

The pop-up features a Callaway Driver History Zone and a 360-degree photo zone, among other attractions. A putting challenge zone allows visitors to test their skills and feel using Odyssey putters.