Shin Yu-bin, the face of Korean women's table tennis who plays for Korean Air, has been named the new advertising model for Jjang Table Tennis, an unmanned table tennis venue brand.
JLS, an unmanned sports brand company, announced on the 24th that it signed an advertising model contract with Shin for its unmanned table tennis venue brand Jjang Table Tennis.
Under the deal, Shin will participate in various activities including in-store branding, online and offline marketing, and merchandise production for Jjang Table Tennis. The brand also plans to unveil a pink cube-concept table tennis table reflecting Shin's lively image.
"Through our collaboration with Shin Yu-bin and the launch of the cube table tennis table, we plan to grow Jjang Table Tennis into a more premium sports brand and establish it as a 'fun sports space' rather than just a simple exercise venue," JLS said. "We will also contribute to actual revenue growth for our franchisees through diverse content, marketing, and upgrades to our operational systems."
